Jens Krauer Jens Krauer

All articles by Jens Krauer

 

I’m a Photographer Who Took a Year Off of Instagram; My Business Didn’t Suffer

It’s a trap, don’t fall for it. The world of digital noise makes it easy to lose focus and blur your vision. It was never so tempting to mistake publicity for value. Facebook and Instagram do not care about your photography when they set or change rules. As useful and important as these platforms are, their sole purpose is a purely commercial operation. Specifically to make you come back as often as possible to spend more time there. I did not fall in love with photography to satisfy an algorithm whose primary purpose is to create more advertising revenue. I am the owners of the process and the purpose....
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