Godox has emerged as the uncontested photography accessory manufacturer that delivers performance with a budget offering. The company is revered amongst many serious enthusiasts, who are looking to purchase a strobe or softbox for their needs. Photographers who are dependent on additional light will now be excited to hear that the company has introduced a new foldable softbox, which makes traveling and photography easy. Most importantly, they’re an affordable option that seems inspired by some of the softboxes that Profoto seem to make.
The Godox EazyFlow Foldable Softbox, is designed as a “space-saving modifier” to make your kit simpler and lighter. The company has rethought the design of a traditional softbox, and created a system that be “setup in one second”, without much hassle.
The softbox has an ultra-flat profile, which means it can easily slide into your backpack. The softbox has a rapid-release mechanism, allowing it to pop open and lock with a simple push. The set-up also closes in a second with the push of a button. So, if you are shooting on the street, or outdoors, you can easily create the setup without spending hours on it.
Godox also promises that the EasyFlow softbox is made with a high-strength metal mounting ring. Thus, it is sturdy, durable, and ensures that your setup stays upright even in challenging conditions such as windy areas like beaches or open space.
The device has a versatile speed ring system, with a Bowens mount ring allowing one to use options from MS, Godox, Profoto, and Broncolor brands. You can also use strobes and continuous LEDs with your gear. Moreover, it offers a silver interior made of premium dual-layer diffusion, which will remove any hotspots. Consistency can be helpful in getting studio-like results anywhere.
Last but not least is the diversity at your fingertips. You get octagonal, strip, rectangular, or square softboxes from the company, which can be used for various genres of photography.
Here is a look at the tech specs:
| Model | Diameter Open | Depth Open | Weight |
| EazyFlow Octa60 | 60cm | 25cm | 0.98kg |
| EazyFlow Octa90 | 90cm | 41cm | 1.34kg |
| EazyFlow Octa120 | 120cm | 50cm | 2.1kg |
| EazyFlow Octa150 | 150cm | 40cm | 2.1kg |
| EazyFlow Rect 40*40 | 40cm*40cm | 25cm | 0.86kg |
| EazyFlow Rect 60*60 | 60cm*60cm | 30cm | 1.04kg |
| EazyFlow Rect 90*90 | 90cm*90cm | 40cm | 1.44kg |
| EazyFlow Rect 30*45 | 30cm*45cm | 25cm | 0.84kg |
| EazyFlow Rect 45*60 | 45cm*60cm | 35cm | 1.00kg |
| EazyFlow Rect 60*90 | 60cm*90cm | 40cm | 1.22kg |
| EazyFlow Rect 40*90 | 40cm*90cm | 35cm | 1.14kg |
As for the prices, they are as followed:
| Model | Price (USD) |
| EazyFlow Rect 30×45 | $49 |
| EazyFlow Rect 40×40 | $49 |
| EazyFlow Rect 45×60 | $54.90 |
| EazyFlow Rect 40×90 | $54.90 |
| EazyFlow Rect 60×60 | $54.90 |
| EazyFlow Rect 60×90 | $59 |
| EazyFlow Rect 90×90 | $64.90 |
| EazyFlow Octa 60 | $59 |
| EazyFlow Octa 90 | $69 |
| EazyFlow Octa 120 | $84.90 |
| EazyFlow Octa 150 | $99 |
Many young and serious photographers interested in studio or commercial photographers can invest in a system such as this. Time is of the essence in photography, and if Godox can help it from arduous setups, so be it.