Last Updated on 10/07/2025 by Nilofer Khan
Eastman Kodak, the brand known for iconic Kodachrome film, has been working on a new launch. According to a new post on Instagram, the company appears to be growing its vast portfolio with the launch of two new film colors. This is quite something for analogue photographers, who wish to play with legendary Kodachrome film once again. Here’s a look at what Kodak has to offer today.
Editor’s Note: Kodak reached out to us about this article and we are investigating claims that they’ve made as well as working to hold them accountable to the statements offered. This article will be updated at a later point.
On October 1, the company announced Kodacolor 100 and Kodacolor 200, both of which are 135-format film. The company has announced new products almost a decade after announcing that they would sell the film directly to retailers. Eastman Kodak had been developing film over the past few years, but when it announced its bankruptcy for the first time in 2013, it established Kodak Alaris, a separate unit for this business. The latter became an “exclusive” distributor, especially for still photography film.
Per the new Instagram post, Kodacolor 100 and Kodacolor 200 will be directly distributed to retailers instead of Alaris. In addition, this is not a new launch per se. Rather, as Kodak says in its post, the films are “sub-brands” of existing films. Which means you get the same quality that you expect from the company. In other words, Eastman Kodak regained the rights to distribution.
For the uninformed, Kodak has been facing financial difficulties lately. It started with a report by The Verge, which said the company has approximately $500 million in debt. However, Kodak said in their own statement that they have “$477 million of term debt,” of which “$100 million of preferred stock outstanding.” To counter this, the company is working on “pension plan termination,” which will help the company to pay its debt. Kodak states that they are confident about its future and will meet the necessary obligations. As for the film, the company said in the post:
The launch is made possible by our recent investments that increased our film manufacturing capacity and, along with the introduction of our KODAK Super 8 Camera and KODAK EKTACHROME 100D Color Reversal Film, reflects Kodak’s ongoing commitment to supporting the long-term health of the film industry.
However, the post doesn’t reveal which existing film this Kodacolor is derived from. The company states that users will find the same fine-grained, saturated colors and sharpness that their existing film does. Regarding the ISO difference, the 100 setting is designed for daytime use, while the 200 setting is suitable for slightly darker areas.
This could be really helpful for the company to gain its success, just like its compact camera. The company has also launched products such as Kodak Charmera and Pixpro, which have further helped establish their brand. These devices are not made by Kodak but by third-party companies.
The new films will come to the United States and then Canada. If you are keen on buying it, head to Kodak’s website.