If you happened to have signed up for emails from B&H regarding the new Fujifilm Instax Monochrome film then you likely got a disturbing email from the retailer earlier this week. According to one reader (Thanks, Da Ping!) who forwarded us the email, B&H notified potential customers that the Instax Monochrome Black and White has been discontinued.
PS Amazon has it available right now if you wish!
This, of course, would be rather alarming considering that the film has been highly sought after and has only been available in limited quantities in select locations (Fujifilm’s NYC Wonder Store for example). Our review of the Instax Monochrome only was just finished (coming soon) so for the product to be discontinued so abruptly would be odd indeed. But, figuring that something was fishy here, we reached out to our Fujifilm contacts and we have confirmed that the Instax Monochrome is in fact NOT discontinued as B&H said that it is.
Our best guess, since B&H has not responded to our requests, is that someone misunderstood a shipping delay from Fujifilm (apparently they are having trouble keeping up with the Instax Monochrome orders) and that they (B&H) decided to remove the product from their store until they actually get some of the highly sought after Instax film in stock.
Regardless, it’s never good to spread misinformation so we are here to set the record straight and assure those of you who are confused that the Instax Monochrome is not going anywhere, had not been discontinued, and like many products out of Japan due to the earthquake earlier this year, is just on a bit of a slow drip delay getting out to the market.