ISO 400: Amy Lombard Talks About Bronies and IKEA

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There’s a subculture for just about everything, whether Bronies or canine fashionistas, and it’s usually the case that most people aren’t aware of these niche communities. There are photographers, however, who shine a light on these quirky enclaves, and Amy Lombard is one of those photographers. She has a deep interest in these subcultures, and with her camera and a flash, she has given them vibrant life. Her images aren’t quite ones in that they’re alive with color and light, more so than the most. In 2012, she published her first book Happy Inside, which took a look at life inside IKEA showrooms, and earlier this year, she received a grant from VSCO’s Artist Initiative to continue her project documenting subcultures.

A selection of her work and the episode are below. For more of her work, you can check out her website and follow her on Instagram.

As always, our music is provided by Yuki Futami, a New York-based jazz musician.


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