It’s a hard knock life for mirrorless cameras, so much so that Nikon saw fit to decrease its profit target this year to 65 billion yen from 85 billion three months ago. This translates to 6.55 million units from 7.1 million. In Europe and the US, consumers are opting for their smartphones over tricked-out mirrorless compact cameras, which proves troubling for camera manufacturers. Granted, this decline mirrorless sales isn’t the case across the globe. Sales are picking up in Asian markets, but that’s not enough.
Nikon’s president, Yasuuki Okamoto, told Reuters that folks “who like cameras” tend to go for full DSLRs as opposed to their smaller mirrorless siblings. And as smartphone cameras get better, camera companies will have to work harder to keep the mirrorless system alive and thriving.