Canon’s New PowerShot SX500IS Does the Framing and Zooming for You

Canon has just announced a new superzoom compact camera, the SX500IS. While most of its specifications are pretty much mainstream — it features a 16 megapixel CCD sensor, a 30x 24-720 mm-equivalent zoom lens, a 3″ 461k dot LCD display and 720p HD video recording –, one feature does stand out and makes this camera unique: the Zoom Framing Assist. By the touch of a button located at the lower front left of the camera, the Zoom Framing Assist automatically zooms out so you can easily overlook the entire scene, shows you a frame of your previous zoom position that helps you better compose your picture, and zooms in again when you release it. According to Canon’s press release, “[t]he lens retraction and extension is faster using the Zoom Framing Assist button than the zoom lever, and allows the photographer to keep the camera more stable for the shot[.]”

Canon PowerShot SX500IS Specs

  • 16MP 1/2.3″ CCD sensor
  • DIGIC 4 image processor
  • 24-720 mm-eq. f3.4-5.8 lens
  • 3″ LCD display with 461k dots
  • 720p HD video with dedicated button
  • Intelligent Optical Image Stabilization
  • HDMI output for immediate HDTV screening
  • 32 predefined shooting situations
  • Zoom Framing Assist for better telephoto
  • High speed autofocus
  • ISO 100-1600
  • 2.8 fps continuous shooting
  • Dimensions (WxHxD): 4.09 x 2.74 x 3.16″ / 10.39 x 6.96 x 8.03 cm
  • Weight: 12.0 oz / 340 g with batteries and memory card

The SX500IS comes in black color only an can be pre-ordered at B&H Photo for US-$ 329.00.

If you like a camera more colorful, Canon has also just announced the more lower-end superzoom compact SX160IS, which features a 16x 28-448 mm-equivalent zoom, a 16 megapixel sensor, image stabilization, HD video, a 3″ LCD and comes in both black and red. It, too can be pre-ordered over at B&H Photo for US-$ 229.00.

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