Only shortly after announcing the discontinuance of their entire slide film range, Kodak is in the news again. This time, they are reported to increase the prices of all their remaining photographic films by 15%. According to a Kodak spokesman, this price increase is necessary in order “to remain a sustainable, viable business.”
One can only wonder if, in a time where film sales are ever declining, this is a bright move. In effect, it may keep even more people off of buying film, and may drive those that have been using film towards the far more cost-effective digital medium. In the end, Kodak may yet again be shoveling their own grave (or at least that of one of their products.)
Meanwhile, you can still buy plenty of different Kodak films at B&H Photo, even some of their already discontinued flavors.
What do you think about this?
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