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Kevin Lee The Phoblographer Polaroid Socialmatic Product Images-7

The long, long awaited Polaroid Socialmatic camera is finally here at last. Since being first teased as an Instagram concept camera in May 2012 then picked up under Polaroid’s banner a year later, this square-shaped instant photo camera is officially available from Photojojo for starting price of $299.

Essentially a digital camera with a built-in photo printer, the Polaroid Socialmatic is equipped with a 14MP front sensor and 2MP rear camera for selfies that can produce 2 x 3-inch full color prints in under a minute. On the back there’s also a generous 4.5-inch touchscreen to compose and edit images. All these photos are saved on the camera’s built-in 4GB of internal storage or a MicroSD card.

The Socialmatic also comes with GPS, Wi-Fi, and Bluetooth, allowing users to share directly from the camera to Facebook, Twitter, and Instagram. Meanwhile, Polaroid has also created a Photonetwork, which allows you to geo-tag your images with GPS data, create data rich QR codes, and connect with other Socialmatic photographers.

The Polaroid Socialmatic is available now from Photojojo with 10 included prints for $299 or $344 with 110 prints. The premium Zink paper itself costs $25 for a pack of 50 prints or $45 for a set of 100 sheets.

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Fujifilm xt1

In the year 2014, it’s become very clear that the mirrorless camera industry is the future and that the DSLR is steadily being phased out. We’re not going to say that it’s dead because many people still purchase DSLRs in droves. But after the jump, you will see a major round up of mirrorless cameras released vs DSLRs.

One number is more than double the other.

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Chris Gampat The Phoblographer Fujifilm 56mm f1.2 first impressions product photos (6 of 7)ISO 8001-60 sec at f - 2.8

We’ve spent long, countless hours reviewing lots of photo gear this year. And we’ve spent time compiling lists of the best gear. Yes, we know that it’s the photographer who ultimately creates the images, and we’ve had that in mind the entire time that we wrote this list. There’s something for everyone here: the pro, the enthusiast, the semi-pro and the beginner in our roundup of the best photo gear.

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Whether you think it’s hipster or not–let’s be frank, instant film cameras are cool. Who cares if they’re hipster? There are ways that you can make them seem much less so. But even if you have that stigma, the cameras are still capable of producing beautiful work that editors, models, and people in general love. Heck, an entire app was created to emulate the looks of these cameras!

Picking the right one though isn’t so simple. There are many options available both old and new–and you really just need to get the right one for you. That’s much easier said than done though.

Here’s our Guide to Instant Film Cameras and picking the right one for you.

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Fujifilm is announcing brand new Macro extension tubes today. They are called the MCEX-11 and MCEX-16–and both have electronic contacts for auto exposure. Not much information is available, but we know that the Fujifilm X-Series Macro Tubes will cost $99.95 when they launch in December.

From the company’s press release, we can tell that the focusing range will be limited. In fact, Fujifilm cites needing to move the camera back and forth. In fact, the Fujifilm system has a Macro mode that lets every lens focus closer than normal. We assume that they will work with all of the company’s lenses as well as those offerings from Zeiss.

On top of the lenses, a new software will be coming that will let many of their camera shoot while tethered. It’s called HS-V5 and will let the user adjust the settings either via the camera or the PC if they wish. The software will also allow the user to manage the images–just like many other options available out there.

But today, they’re also announcing a new firmware update for the XE-2, XE-1, X Pro 1 and the X30 are all getting new firmware. Those details are after the jump.

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nissin flash

It’s a very well known fact that Fujifilm camera owners don’t have the best selection of TTL flashes available.But that’s slowly changing–as is evident with the newest offering from Nissin. Their i40 flash now supports Fujifilm cameras and has all the choices and options that you’d expect from a more consumer friendly flash.

The i40 features analog dials on the back, slave mode, rotates left and right to 180 degrees, has an LED video light, and is pretty powerful at guide number 131. The head also tilts upwards to 90 degrees.

While this is a bit of a start, much more advanced flashes are indeed needed for Fujifilm’s cameras. We hope that Phottix will one day deliver on this as Yongnuo’s options tend to be very hit or miss.

For the moment though, many Fujifilm users including Zack Arias use manual flashes like those from LumoPro.

The Nissin i40 retails for $269 at B&H Photo. More images and specs are after the jump.

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