The YASHICA MF-1 Snapshot Art Camera Seems a Bad Life Choice

Not only is YASHICA making 35mm film, they’re also still bent on making, rebuilding. and reissuing film cameras this year. Unbelievable.

Just in time for the 70th anniversary of its Japanese provenance, the now Hong Kong-based YASHICA is at it again with a new film camera project. Dubbed “YASHICA Absolute”, the company is seemingly unfazed by the digiFilm Y35 fiasco and has already launched the first phase — or “episode” as they decided to call it — with a Kickstarter campaign for the MF-1 “Snapshot Art Camera” and the Yashica 400 35mm negative film to go along with it. All in the name of “The forgotten journey of a timeless art.”

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Yashica Should Have Stopped at Their Awful Camera, Not Made Film

Seems like the folks behind the marred Yashica brand haven’t learned from their epic mistake yet.

Despite the catastrophic mess that was the Yashica digiFilm Y35, it seems the company now at the helm of the brand have turned to its film roots instead. Everyone was hoping that it was just another (bad) April Fools’ joke. But since they kept posting teasers a few days after and have kept them all over the company’s website, Facebook, and Instagram, we’re all forced to take that they’re really seriously at work. Needless to say, most photographers aren’t happy about it.

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