The Hasselblad X1D II Arrives with Zoom Lens, Mobile App and Camera

Hasselblad has just dropped the latest additions to its portfolio which promise to bring impressive medium format photography to more creatives.

Hasselblad continues to place itself on the front line of medium format photography today with the introduction of the latest additions to its product portfolio. The highlights of the announcement are the evolved X1D II 50C camera, the much awaited XCD 3.5 – 4.5 35-75 Zoom Lens, and the iPad-supported Phocus Mobile 2 image editing application. The company also shared more details about the development of the upcoming CFV II 50C digital back and the 907X camera body which can be combined into a highly compact package.

Continue reading…