Will.i.am Introduces His Awkward Rendition of a Great Idea From the Artefact Group Introduced Originally in 2011

I am a big proponent of the idea that the world, particularly the creative world, is built on remixes of old ideas and influences of our places and cultures that we grow up in. Anyone who has watched the excellent documentary series Everything is a Remix by New York based filmmaker Kirby Ferguson can see where I am coming from on this. Apple has built an entire industry and brand out of this, Led Zepplin became famous by rehashing old blues songs, and our particular avenue of photography is built on the shoulders of the giants who came before us. Not to discredit those creating new works at all, but it must be understood that there is influence and collaboration (intentionally or not) in everything that we do. Camera design is no different.

The device shown above however, is not the one introduced by the internationally famous popstar. That is a device I will get to in just a minute. Will.i.am announced today his remixed take on the phone photography craze that has swept across the world, introducing the foto.sosho:

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