All images by Pep Ávila. Used with Creative Commons permission.
Of all the things we like asking children, “What do you want to be when you grow up?” resonates the most. These dreams mean a lot to young minds and hearts, so watching them crumble or fade is always a heartbreaking ordeal. This was the idea that Barcelona-based photographer and cinematographer Pep Ávila executed into an emotional ad campaign for international independent children’s organization Save the Children.