Can You Guess What Polaroid Originals is Hinting at with Instant Film?

Polaroid Originals CEO says they’re up to some “very interesting projects” to grab some of the market from Fujifilm’s immensely successful Instax films.

While we’re yet to see Polaroid Originals and Fujifilm battle it out in court for the latter’s Instax Square being almost identical to the former’s trademark square film, things are still getting interesting for the two instant photography giants. In a recent interview, Polaroid Originals has hinted on brewing some strategies to snatch some of the market from Fujifilm’s whopping 99% share.

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