Bax+Towner’s ‘Farmers of Viñales’ Puts the Spotlight on the Unsung Heroes of This Cuban Town

All images by Bax+Towner. Used with Creative Commons permission.

When Jason Bax and John Towner, more popularly known as the commercial photography duo Bax+Towner, went to Cuba in March 2018, one of their main goals was to meet and take portraits of the tobacco farmers working in the fields of Viñales. The resulting series is called The Farmers of Viñales and it’s exactly what it says on the tin. The Oakland, California-based duo shot the men as they tilled the soil and harvested crops, with each image looking unsurprisingly like a print ad.

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