Feel Good Read: Using Photography to Communicate What You Love About a Place

All images and text by John Reid. Used with permission.

I am a travel and architectural photographer based in London, UK. Over the past six years, I’ve traveled to 55 different countries around the world for Expedia. My purpose is to photograph and film places in a way that will stir interest in that location. My approach to photography is simple: be intensely curious, fall in love with a place, and then use the medium of photography to communicate why I love the place. It is based on the advice of Ralph Valesco who said something like, “Photograph what you love and with 6 billion people around the world, someone is bound to love it too.” Technique is secondary to this approach. It is the language that enables me to communicate, but it does not answer the question, “What do you love about this place?”

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