New Visual Data Map Proves That Your Instagram Isn’t Special

A data visualization map reveals that Instagram is home to thousands of similar snaps

The next time you post an artsy snap of your cappuccino on Instagram, you might wonder how many times has someone else sat in the very spot you’re sitting, took the exact same photo of a cappuccino, and posted it on social media. Turns out that the answer is countless times. All these similar photos may primarily be a stark reminder that none of us are as original as we think. But, more interestingly, they also piece together a city’s digital identity. From the hundreds of similar snaps of a single landmark, to thousands of cappuccinos and dishes posted by foodies visiting the same cafe, we can get to know and map a city through the innumerable social media posts that all look the same.

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