Fujifilm Makes Medium Format Even More Competitive With GFX50S II

For more stories like this, please subscribe to the Phoblographer.

I remember when medium format was revered as the precipice of having made it. Only a select few within the industry had the resources to shoot with a $60,000 Phase One or Hasselblad H-system. Although it was something many photographers aspired to, the minute club was rather pretentious. I remember assisting a photographer at Milk studios and feeling like I’d never be able to shoot that quality of work with my income. Enter Fujifilm. It has been a pleasant surprise watching the journey of Fujifilm’s GFX series shatter that mindset and evolve into what it has become today. And now, with the introduction of the Fujifilm GFX50s II, they are making medium format more accessible than ever.

Continue reading…