This Canon print ad from 1984 celebrates the beauty of wildlife photography and long form copy advertising.
Back in the day when people had longer attention spans and weren’t doing several hundred things a minute, long copy ads were the norm – case in point, this Canon print ad that Reddit user MoBeydoun discovered in the pages of a National Geographic magazine from 1984 and shared on the r/Cameras subreddit.
Older print ads are a far cry from their modern counterparts, no matter what the product they were selling. In place of the snappy one-liners we’re so used to seeing today are well-written copies that were so long, they’re practically short articles themselves. They weren’t long-winded, hard sell ramblings about the product, too. More often than not, they tell actual stories or paint a scenario that, at first glance, you might think is not even related to the product or brand.