In their second visual trend of 2019, Adobe encouraged brands and designers to take a stand. Should you do the same for your commercial photography?
Now that we’re into the second quarter of 2019, it’s a good time for us to revisit some of the visual trends and predictions that companies like Adobe have put forward, and decide which of them are applicable to our work. One of these, they say, is the Brand Stand trend, which is a response to the big shift in the relationship between consumers and brands. In essence, it reinforces the fact that customer loyalty is no longer inspired by a ground-breaking product or outstanding service. People’s spending are now tied to their values, and it’s now the task of brands to take a stand to tap into their customer base. As a photographer, it might as well be up your alley to help them make a compelling visual message.