Ricoh has been one of the few APS-C sensor cameras to gather cult-like status since its launch. Ask any street photographer, and you get a positive response about the camera’s lineup. While the company introduced a few new models, including a dedicated Monochrome camera, it now appears that the company may introduce a new model that will cater to analog users. Here’s a look.
First spotted by Pentax Rumors, the report came to light after an interview with Tetsuya Iwasaki, the Department Manager of Product Planning at Ricoh Imaging, with Tech host, Bobby Tonelli. Iwasaki has so far spoken about GR cameras and also hinted at the possibility of a film model in the series. Iwasaki reveals that the film GR was used in the past, and people are keen that the company create it again. And for the company, it is also a greatly valued product. Adding to this, he explained:
We cherish the film GR very much. Next year, it will be 30 years since the film GR was created. The film GR, in that sense, we place great importance on the very first film GR. As for whether we will make the film GR, at this point in time, I can not say anything definitely. However, depending on the expectations users have, and if there are many voices saying they want to take photos with a film camera, then that is something we cannot help but consider. That is something we always think about.
While they have not given us a clear green light on the development, it shows that a film camera, especially after the Pentax 17, is on Ricoh‘s radar. This statement is also important because Ricoh’s future is uncertain after the retirement of TKO, a key figure behind the company’s Pentax 17. With no announcement of a successor, everyone is under the impression that the project has been stalled. It’s also worth noting that the Japanese often speak in riddles when it comes to the future.
In addition, Ricoh has also spoken about SLRs in the mirrorless age. The company has defended its decision. They have argued that optical viewfinders and SLRs can’t replace the philosophy of seeing light directly. This ideology also reflects the tactile experience of film cameras and the intentional appearance that many photographers are after.
Given the success of the Pentax 17 and the innovation the company achieved in such a short time, it only proves that a film camera can be great for young enthusiasts. It gives them the chance to step away from digitally sharp images and embrace the idea of the chance that the chemicals of analog photography produce. In fact, the comment further shows that the company is one of the few major manufacturers to willingly engage with film again, despite it having a smaller market. But if we have learned anything from Kodak‘s quick rise, cost-effective cameras are a part of the future, one that not only revives nostalgia but also becomes an important tool of self-expression.
If Ricoh is able to crack the market, they (and Kodak) will certainly have a chance to tap into a new audience very soon.