What appears to be the latest development is that owners of the Fujifilm GFX100RF no longer seem interested in this popular camera. On June 14, our Editor-in-Chief, Chris Gampat, received an image showcasing multiple GFX100RF cameras being sold online. Finding the whole situation a bit odd, we decided to dig further and see whether this is happening across the board or just on a few select sites. The results, for us, were quite fascinating.
If you look at Adorama, you can find multiple Fujifilm GFX100RF cameras on the site’s used digital point-and-shoot camera segment. Of the 15 Fujifilm models listed, about nine were GFX100RF cameras. Similarly, eBay also showcases a few models, some in silver and others in black variants, but the camera does not show up directly on the website’s search engine. It takes a few minutes before you find what you are looking for, despite that, about a handful have already been purchased between the end of May and the beginning of June. On Amazon, on the other end, there is still one piece left in stock.
From what we have understood, this is like Fujifilm X100VI all over again. Fujifilm’s medium format camera is currently going through backorders on the USA website, with no clear indication of when anyone will get their device. On the other hand, those who have already managed to purchase are now selling the camera at a minimum rise of 17%. The original price of the camera is $4,899.95, but on Adorama, you get it for $5,754, and on some eBay pages, the price rises up to $8,434, with the latter being almost a 72% increase.
It’s quite fascinating that a certified Fujifilm retailer will sell the camera for more money than the advertised price.
When Fujifilm X100VI became popular, we reported that the camera price increased threefold compared to the original amount. The X100 model was priced at $1,599.99, but due to the interest of the users, it was later selling up to $4,500, which is quite close to the original price of the medium format camera. This also reminds one of the Taylor Swift edition of Instax SQ6, which went from $179.99 of the original price to $1,800. Even today, the listing showcases a variation between $500 to over $1,100 for the device on eBay.
Fujifilm has indeed cracked the code. While the X100VI became famous due to social media, the craze for the GFX100RF is genuine. The medium-format camera fixed-lens is truly unlike anything invented before, which proves why so many professionals are willing to pay for it over a Leica. Perhaps, the camera will top the list of best-selling devices once the backorder clears.