Browse through most photo communities and what you’ll find are gorgeous images of food. Indeed, much of the trends around modern food photography involve lots of set design. What that’s resulted in is the sad truth that your big Mac from McDonalds will never look like the one in the ads you see (and that you’re eating McDonalds at all…)
That’s what Magnum photographer Martin Parr wanted to show: the fact that most of us we don’t all dine in picturesque settings and gorgeous window light–or even with the cleanest dishes! Martin’s “Real Food” is a slap in the face to the prim and proper food photos that appeal to your inner fat kid and instead uses flash in a way to make things look very real. But this technique is used in a much less Terry Richardson manner and more akin with the same thought processes as Amy Lombard–though neither are in the same field as Martin Parr.