“The industry and the state of technology is evolving or developing so quickly I frankly cannot guess what will be five years from now. I am not certain if you’d asked me this during January 2014 I could have predicted the state of affairs today, Dec 1, 2014, just one year later.” stated Henry Posner, Director of Corporate Communications at B&H Photo Video Pro Audio in NYC.
Indeed, technology these days moves so fast that we’re not sure anyone would be able to tell. Not many could have expected that a product from Apple introduced around five years ago would have improved to the point where many use it as their main camera every day. Nor did we think that it would spur the creation of an app that allows a new breed of photographers to make a decent living off of shooting photos for advertisers.
However, it is the job of manufacturers to have some sort of foresight into the future and be able to predict how the industry will evolve and technology will progress. But that’s a tough job–and one that is much easier said than done given the viral nature of the internet and social media.
To get an idea of how the industry may change, we talked to the representatives of many leading manufacturers. What they had to say may be quite understandable.