Innovative Design. Lot’s of Potential. Nomatic Everyday Backpack Review

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Peter McKinnon’s inaugural partnership with Nomatic generated a buzz when they launched their backpack Kickstarter in 2019. They are back for another collaboration to ring in the successor, the Nomatic Everyday backpack. The second Kickstarter has recently concluded, and production is underway.

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Hasselblad, Stop Living In the Past and Worry More About the Future

Hasselblad, a once innovative company, has been left behind by almost everyone.

The name Hasselblad resonates with force throughout the Photography community. Rightfully so. The company is steeped in heritage and lore. Their cameras were so good at one point that NASA decided their cameras should be used in space. In fact, their 501 EL made it to the moon. This thrust the Swedish company into the limelight, and the rest, as they say, is history. For years Hasselblad was one of the top camera and lens makers. Seen by many as the ultimate craftsmen, photographers paid top dollar for Hasselblad gear. Step forward to 2021, and Hasselblad still has a mighty reputation. Their cameras and lenses are still meticulously crafted. However, in terms of performance, they’re a shadow of their former selves. Fujifilm has shaken up the Medium Format market so much that Hasselblad has been in a tailspin. Let’s talk about what they need to do to course correct.

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Hasselback Portrait Lets You Shoot Instax Mini Film With Hasselblad V-System Cameras

If you’ve been hoping to shoot instant film with your Hasselblad V-System camera, there’s finally a camera back that will let you do so with Instax Mini films.

Since it’s been difficult to get hold of pack film for the most common Polaroid back for Hasselblad cameras, there have been many attempts to create hacks to shoot Instax Mini films with it. Now, we finally have a viable option in the aptly named Hasselback Portrait, dubbed as the first fully-compatible Instax film back for the Hasselblad V-System camera. If you’ve ever wanted to turn your Hasselblad into an instant camera, this new contraption looks like your best bet.

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Your Hasselblad V Camera Can Shoot Fujifilm Instax Square With This Back

The Hasselblad Square Instant Film Back is fully analog and could surely be fun!

Hot on the heels of the Rezivot Instant Film Back Kickstarter is this brand new one: it’s called the Hasselblad Square Instant Film Back. It does pretty much exactly what it says it does. The back, which is looking for funding on Kickstarter, is a plastic, 3D printed back that takes Fujifilm Instax Square film and attaches to your Hasselblad V medium format camera. The Hasselblad Square Instant Film Back has a manual wind system, so that means no batteries are involved and that cuts down the cost of the back over time. It’s a fantastic option for photographers who want to use an Instax back or Instax film with their Hasselblad V camera.

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The Rezivot Instant Film Processor Lets Your Medium Format Film SLR Camera Shoot Instax Film

Be still my heart, because Rezivot Instant Film Processor is fulfilling so many dream right now!

In what is perhaps one of the most exciting announcements in medium format film photography this year, there’s a brand new Kickstarter that is going to make you all very happy: the Rezivot Instant Film Processor. This is essentially what many photographers have been looking for for a while, a way to make their medium format film cameras shoot Instax film. The processor lets users load Fujifilm Instax Wide and Fujifilm Instax Square into a camera such as their Mamiya RB67 and shoot to their heart’s content with the adapter.

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First Impressions: Hasselblad X1D

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If you think about any of the companies who have contributed much to the world of photography gear, there shouldn’t be a doubt in your mind that Hasselblad is on that list. With the company’s new X1D announced earlier today, I’ve got no doubt in my mind that they’ve reached out and touched the millennial generation of photographers in the digital world in the same way that the 500C has touched them.

The Hasselblad X1D features a 50MP cropped 645 format sensor–that is to say that it isn’t a full frame 645 sensor but instead still larger than a 35mm sensor. The camera also incorporates the use of leaf shutter lenses that let you shoot with a flash to 1/2000th with full sync, autofocus, an EVF, a touchscreen LCD, and interesting features such as a mode dial that locks and unlocks by simply pressing it up and down.

But even more amazing: it’s pretty small–honestly if you could imagine a Sony a6000 series camera, put a big sensor in it and make it around the height of some DSLRs then reduce the weight and depth significantly, you’ve got this camera.

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The Various Types of Modern Instant Film

Chris Gampat The Phoblographer Canon 7D Mk II review images portraits Bec (1 of 1)ISO 2501-250 sec at f - 4.0

Instant Film Formats are in some ways more plentiful than negative film. Though they’re much more specialized, Instant film is used by both professional and enthusiast alike when they want a specific look. For years now there have been many different formats for many different needs. In fact, Instant Film was made in large format for a while before being discontinued. What’s leftover is mostly tailored for the person looking for a specific look to their images.

Here’s a rundown of all the modern Instant Film formats.

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The Phoblographer’s Introductory Guide to Instant Film Cameras


Whether you think it’s hipster or not–let’s be frank, instant film cameras are cool. Who cares if they’re hipster? There are ways that you can make them seem much less so. But even if you have that stigma, the cameras are still capable of producing beautiful work that editors, models, and people in general love. Heck, an entire app was created to emulate the looks of these cameras!

Picking the right one though isn’t so simple. There are many options available both old and new–and you really just need to get the right one for you. That’s much easier said than done though.

Here’s our Guide to Instant Film Cameras and picking the right one for you.

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#RoidWeek 2013: Five Memorable Instant Film Cameras


It’s Roid Week 2013! No, we’re not talking about the type of stuff that athletes use–instead Roid is short for Polaroid. Flickr did an awesome roundup earlier this week and today we’re counting down some of the most memorable Instant film cameras made. We talked amongst ourselves and also seeked the guidance of David Brommer–legendary Event Space Director at B&H Photo Video Pro Audio to round out some of the most famous all time favorites.

So which one is for you?

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World Pinhole Day Reminded Me of How Much I Miss Instant Film

Today was World Pinhole Day, and I headed over to Dumbo, Brooklyn to meet up with a couple of fine folks to shoot with pinhole cameras. The meetup was organized by Gave Biderman, the guy behind (and a co-worker of mine). Gabe reminded me of how much I miss and love instant film. The photos in the gallery above were shot with a pinhole camera using an instant back: which is totally different from the Hasselblads I’ve used before and the Fujifilm Instax that I reviewed. This camera seemed to be a bit more like the 20×24 camera that I toured, except a bit more pint sized (4×5 Fujifilm at both ISO 100 and ISO 3000. All the film was also expired.)

Either way, I just want to say that every now and then, we need to get out there and try something new to keep our brain fresh and also make sure that stay versatile. So with that said, shut up and screw up! I sure did today!

Show us what you did to celebrate World Pinhole Day in the comments below. If you’ve got a Flickr account, feel free to embed them in the comments. And also remember that we’ve got a contest going on using our Flickr group.

The NONS SL42 Camera: Everything You Wanted to Know

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“The process of shooting film is fascinating”, says Dingsheng WU, Business Development Manager of the NONS SL42 camera line. Having successfully launched their first SL42 camera with Instax film support last year, NONS is back with an updated camera in 2 different colors in 2021. They now support EF mount lenses, which can further be adapted with a plethora of other lens mounts using manual adapters. Backers can get ready to use M42, Nikon F, Contax/Yashica​ C/Y lens and more. Plus, they’ve almost eliminated the heavy vignetting issue that was a mainstay of the 1st release. Our Editor in Chief Chris Gampat bought one of these cameras. He’ll be writing about his experiences with it in a future post.

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Joseph Jackson Spent Time Under his Microscope While in Lockdown

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“I immensely enjoyed getting lost in these little worlds, at a time where we were all very isolated”, says Joseph Jackson. “…hopefully it will make people look at the everyday objects around them in a new way, seeing the hidden beauty in mundane objects”, he mentions about his project Odyssey. Beginning in March 2020, the UK had imposed several weeks of lockdown in response to the Covid-19 pandemic. Just prior to its start, Joseph grabbed some boxes of equipment from his studio in London to spend his time at home creatively.

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Behold One of the Most Beautiful Fujifilm Cameras You’ve Ever Seen

The Fujifilm TX-1 in Champagne is incredibly gorgeous, and it’s hard to not want one.

To this day, I still think a panoramic digital camera could be a game-changing device. With that said, many of you have probably heard of the Hasselblad XPan. It’s a panoramic 35mm film camera that’s a thing of beauty. However, the lesser-known variant is the Fujifilm TX-1. If you weren’t aware, the XPan and the TX-1 are very similar cameras. The whole thing was a joint project done between the two manufacturers. Hasselblad has been known to do this for years. They’ve done it with Motorolla, DJI, Sony, etc. But in this one case, they created something truly unique. In fact, the Hasselblad XPan is an incredibly lusted for camera. But the Fujifilm TX-1 isn’t spoken of nearly enough. But we found a truly gorgeous one.

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The Ultimate Film Simulation Mode We’ll Never Get

You couldn’t pay me to shoot film.

I don’t miss buying film and paying for processing. I don’t miss fixing crappy, dirty scans. And I certainly don’t miss manually focusing my old Mamiya 645. I love embracing all the advantages of digital photography which give me the freedom to blast 1,000+ frames an hour. But I do miss one thing about film, and it’s not those beautiful medium format negatives. What I miss is the anticipation of getting back my contact sheets or prints, and the surprise of seeing my actual results. I have a plan to bring that thrill to digital photography. In fact, I’ll give this idea for FREE to any camera manufacturer that wants it (not that anyone will be courageous enough to take me up on it). I call it ‘Ultimate Film Simulation Mode.”

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Matt Germond Sold His Canon Gear and Now Loves the Fujifilm XT3

All images and words by Matt Germond for the My Favorite Camera series on his Fujifilm XT3. Used with permission.

My interest in photography goes back to my MBA program on a Global Study Program trip to Shanghai in May 2010. A classmate had a Canon Rebel t2i with a Canon 24-105mm F4 L lens. I was both jealous of the red ring on the lens and fascinated with the pics he was producing to document our class. When my fiancé heard of my fascination with the Canon, she secretly bought me one as a wedding gift. And I brought my brand new Canon Rebel t2i and kit 17-55mm lens on our honeymoon to Kauai that August. Using the camera in full auto mode, I was instantly hooked and brought the camera with me everywhere. I was also lucky enough to have my parents gift me an 18-200mm Canon zoom lens. After about a year, I went to Adorama to trade in my Rebel and two lenses and upgraded to a Canon 6D and 24-105mm F4 L.

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Matt Stanman and His Fujifilm GFX Make Beautiful Landscapes

All images by Matt Stanman. Used with permission. Be sure to follow him on Instagram and check out his website.

“…I kind of put the camera away for a few years. Then, Youtube came about, and it reinvigorated my spirit for photography,” says photographer Matt Stanman about how he fell back in love with photography. Matt life with photography has a long history. It involved a move from California to Florida, which drastically changes landscape photography. Matt told us about his love for black and white photography, clouds, and his Fuji GFX system.

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A Fire Spitting Creator’s Laptop: Razer Blade Studio 15 2020 Review

The Razer Blade Studio 2020 will make an excellent alternative to Apple products for creatives who can stomach the price and the big elephant in its room.

We had some rather nice things to say about the Razer Blade Studio 15 in 2019 when we reviewed it, and we have some great things to say about the 2020 model as well. Razer has made some important changes to the computer both on top of and under the hood, which should make this laptop a dream for creators. Does the 2020 model warrant a price increase over last year’s model, and does the average photographer need this much raw power in their laps? Find out in our full review of the Razer Blade Studio 2020 laptop.

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The Camera I Almost Threw in the Ocean: Sony RX100 VII Review

Sony’s own ideals and thoughts about serious cameras are starting to stifle the potential of cameras like the Sony RX100 VII, and it shows.

Yes, I’m not kidding about the title. There was a point during this review where the Sony RX100 VII felt so incredibly awkward in my hands that I really wanted to throw it in the ocean. I have modest hands at best, and there is just so much that makes me believe that this camera was designed for people with the smallest hands possible. But this camera lineup has always been about being pocketable and portable, though at great sacrifice. As a matter of fact, if I were being told to pick this camera up while coming from just shooting with a phone, I’d have the most bitter outlook on cameras overall. And there’s a lot wrong with the Sony RX100 VII that seriously made my sigh and wonder if Sony even thought about this camera before it came out.

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Opinion: Pentax, if You Don’t Embrace Mirrorless Tech, it’s Game Over

I have so much love for Pentax, but if they don’t jump into the 21st century soon, they will simply slip away.

Pentax and Pentaxians get a lot of hate and smack talk directed towards them for choosing to use cameras, that by many, are seen as antiquated. Let’s be clear, though, while current Pentax cameras may not sport the fastest autofocus systems, Mirrorless technologies, or the fastest burst rates; their cameras are still pretty great. Still, there’s no denying that Pentax has fallen far behind the competition. The camera market is now more competitive than ever before, and Pentax needs to figure out where they fit into this ever-evolving industry before it’s too late. Let’s talk about this after the break.

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HVSQ Ver. 2 Lets You Shoot Instax Square Film with Various Medium Format Cameras

The HVSQ Ver. 2 is an interesting contraption to consider if you want to shoot instant film, specifically Instax Square film, with your medium format camera.

Instant photography is very much alive, albeit with limited film options. Because of this, we’ve been seeing some bright minds coming up with accessories like instant backs to help increase our options for cameras that can accommodate the instant films available today. Instant backs that allow you to shoot Instax films using Hasselblad cameras have been particularly popular in recent times. The latest of these is the HVSQ Ver. 2, the second version of the Instax Square film back made by Shenzen-based photographer John Yang for the Hasselblad V-System.

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