While the primary goal of food photography is to trigger our cravings and make our mouths water, it can also create powerful messages and convey playful ideas. A perfect example is Break/Fast, an ingenious project by Tessa Dóniga Johnson and her studio, Fragmento Universo. If you’re looking for an out-of-the-box approach to food photography, we’re sure you’ll want to dig into this!
In an interview with gestalten, the Madrid-based photographer and art director shared how this brilliant project was brought to life through a collaboration with Polpettas Magazine. Her idea was to deconstruct “breakfast” and create literal interpretations of the word. “Rather than stick to the conventional still life format, ‘Break/Fast’ is an abstract and absurd work conceived from literally the appropriation of the composition in the word ‘break’ from ‘breakfast,'” Tessa noted in her project description. “The series is a collection of challenging, funny, absurd visuals transformed into surreal compositions.”
Indeed, we see a variety of playful situations where typical breakfast items are hacked, sliced, shattered, toasted, and cut in different ways. Flat iron-toasted pancakes, anyone? Axed bread is in; sliced bread is out. Need some spreadable butter? A blow dryer on max heat will do the trick. We bet you’ll never see a morning meal the same way after this!
This approach challenges the way we look at food and how it serves as a storytelling element. It certainly goes beyond getting mouth-watering snaps that grace the covers of food magazines or collect likes on Instagram. The series is also a great example of a smart concept meeting equally clever execution. The storyboard and behind the scene photos are a testament to that!
All photos by Tessa Dóniga Johnson. Used with Creative Commons permission.