Technicolor-Backed Ultravisual is a Beautiful Instagram Competitor


The photo & video sharing space got a bit more crowded, but we really don’t mind. Ultravisual is a media-sharing app that emphasizes beauty above all else. Technicolor-backed and Brooklyn-based, Ultravisual released this week for iOS 7, and it aims to carve out a sizable chunk of the space dominated by the likes Instagram, Tumblr, Pinterest and Vine.

Ultravisual is a combination of those platform with a gorgeous interface. You can search by hashtags, take photographs, record videos and upload GIFs, and all of this is collaborative. Rather than the industry standard newsfeed, there are Collections that can be individual or collaborative. Essentially, they are categories that you can contribute to, and you follow whichever Collection interests you.

As you scroll through, gifs and videos play effortlessly, and while there isn’t a limit on the amount of video you can record, videos are broken into cells, creating a splintered view. That’s not a bad thing, though. Each post is overlaid by title, hashtag(s), author, category and location. Tap the post, and you’re brought to an isolated view of it with the textual information removed. The negative space around an image in that view is determined by the dominant tone in the image, creating a streamlined experience.

While Instagram still has more filters, Ultravisual gives you better cropping and it can zoom, too. You also have the option to import from your camera roll.

Currently, Ultravisual is only available for iPhone users. For Android users, Ultravisual is somewhere on the horizon.

Via Digital Trends

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