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Fujifilm has been knocking out great viewfinders on its cameras, from the hybrid optical sight on the X100s and the incredibly large EVF in the X-T1. Now it seems Fujifilm is looking into patenting an optical viewfinder that zooms in to match the focal length of the attached lens. Fuji is calling this technology a “real-image zoom viewfinder” and supposedly it will come with optical elements in at least three groups that allows the viewfinder to change its focal length.

In the patent drawing, the Fujifilm camera has two optical elements labeled Sb and Sc that move back and forth to magnify the optical image. Supposedly this real-image zoom viewfinder will be able to match what the image sensor sees through the lens. Despite the extra bits of glass Fuji claims this new viewfinder will remain compact without sacrificing the optical performance of the viewfinder.

The zooming optical viewfinder is a very interesting piece of technology we imagine to would be a shoe in for the rumored X-Pro 2. Currently the X-Pro 1’s OVF can only magnify its viewfinder magnification from 0.37x to 0.60x when using a 35mm or 60mm lens. With a hybrid system that zooms, the viewfinder could be a much more effective framing device as the current technology only overlays a smaller highlighted box denoting the focal length.

Of course there’s still a lot of complexity behind this system that ultimately could make it amazing if it all works. We’ve got our hopes up Fujifilm will find some way to create something awesome out of this patent, but we’ll hold off believing in it too much until we’re actually holding it in our hands.

Via Photography Bay

Fujifilm X-Pro1

When the X-Pro 1 and X-E1 cameras were first introduced, the Fujfilm XF 35mm f1.4 instantly became a favorite with users of the X-mount system, and remains to this day. The only gripe that many have with the lens is its autofocusing speed which, compared to other contemporary lenses, is mediocre at best. In this regard, the XF 35mm f1.4 reminds us a bit about the Panasonic 20mm f1.7, which is equally famous with Micro Four Thirds users despite its comparatively slow AF.

However, good times could lie ahead for users of Fujifilm’s X-mount cameras, because unlike Panasonic who merely gave its 20mm f1.7 lens a new body when they updated it, Fujifilm will reportedly introduce a new version of the XF 35mm f1.4 with a quicker focusing motor this month. Depending on what you’re going to use this lens for, faster AF might indeed make a huge difference. As an added bonus, for those of us who don’t need the super quick AF, get ready for used prices to go down when the new lens arrives.

According to Fuji Rumors, the updated XF 35mm f1.4 could be introduced this month. Let’s keep our thumbs pressed on this one.

Chris Gampat The Phoblographer Zeiss 50mm f2.8 Touit product photos (1 of 7)ISO 4001-60 sec at f - 2.8

Back around late last year, we took a very early look at the Zeiss 50mm f2.8 Macro Touit lens for Sony E mount and Fujifilm X mount cameras. We’re happy to say that the new 50mm f2.8 Touit lens is right now in the house and we’re currently underway with testing it. As the company’s third offering for the lens mounts and their first macro lens, it is also the company’s longest focal length. Rendering a 75mm field of view due to the APS-C sized sensors, the lens can double as a portrait optic as well as be used by anyone that just wants some glorious bokeh due to the way that the field of view and aperture work out.

With a full frame equivalent of f4.5 on a full frame camera, this lens is also by all means not small–but nor is it small on image quality.

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Chris Gampat The Phoblographer Fujifilm 56mm f1.2 first impressions product photos (6 of 7)ISO 8001-60 sec at f - 2.8

When Fujifilm first announced their 56mm f1.2 lens, everyone got excited. The company announced an f1.2 lens for an APS-C sensor system–truly making it the fastest aperture lens for a mirrorless camera system with autofocus capabilities (Panasonic’s 42.5mm f1.2 has more in focus at a given aperture due to the smaller Micro Four Thirds sensor.) and despite the fact that it’s real full frame depth of field equivalent is around f2, that’s still not so bad. With seven aperture blades and a field of view of 84mm, this is perhaps one of Fujifilm’s most specialized lenses ever due to the fact that it begs to shoot portraits.

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Chris Gampat The Phoblographer Fujifilm 23mm f1.4 product images for review (1 of 8)ISO 4001-50 sec at f - 3.5

The Amateur Photographer reports that Fujifilm’s imaging business was able to cut its losses in the last three months of 2013 by more than 60%, thanks to great sales of its X-series cameras such as the X-Pro 1, X-E2 and X100S. In the same period in 2012, Fujifilm’s imaging business generated losses of JPY 3.9bn (US-$ 38.3m,) which the company managed to reduce to JPY 1.5bn (US-$ 14.7m) in 2013.

The internal report (PDF file) stating these figures had already been published in late January, but has only now received attention by the media. According to the report, besides cutting losses in the imaging division, Fujifilm was also able to raise its overall operating income by more than 50%, from JPY 65.4bn (US-$ 642m) to JPY 99.6bn (US-$ 978m.)

Besides the X-series cameras, the report also names instant cameras as responsible for the raise in revenue, as well as optical devices such as camera modules for smartphones and projector lenses. While Fujifilm’s imaging business is still not making any profits, it is at least on a good way, and the decision to focus on higher-end products seems to be paying off.

Fujifilm MHG-XPro accessory grip

Here’s one we missed when it was originally announced: Fujifilm recently introduced a pair of accessory grips for its X-Pro and X-E models, called MHG-XPro and MHG-XE respectively. The grips attach to the bottom of the camera and provide a new tripod mount that is positioned on the lens axis. Access to the battery compartment is possible while the grips are attached.

In addition to extra comfort when holding the camera, the grips also provide an extra bit of height, so that larger lenses don’t get in the way of a tripod head. The MHG-XPro and MHG-XE’s frames are milled from aluminium and sit right on top of the camera’s integrated grip, providing the same textured pattern.

Both grips are available now for prices of US-$ 150 (MHG-XPro) and US-$ 130 (MHG-XE) respectively, according to dpreview. However, we couldn’t find them with any of the regular retailers as of yet.