No one ever really tells you to use your pop-up flash on your camera unless you’re triggering flashes wirelessly or you’re going for the Terry Richardson look. But to help make your pop-up flash a bit more useful, ExpoImaging is releasing their new Rogue Safari Pop-Up Flash Booster. It is designed for use with telephoto zoom lenses 100mm or longer–which basically means that it is taking your flash output and putting it into a snoot with something like a fresnel glass. The press release specifically states that it, “focuses up to 8x more light (an improvement of up to 3 f/stops) on a subject than a DSLR’s unassisted pop-up flash, and up to 12x more than ambient light.”
They’re also stating that it works best with Canon and Nikon DSLRs. The Rogue Safari retails for $34.95.
Sample image after the jump.