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In what we think is a significant moment, Nikons sales of their interchangeable lens cameras are down by about 14%. This is in comparison to the same time last year. Demand for Nikon’s compact cameras have fallen about 30%. This has led to Nikon’s imaging division reporting a 26% loss of income. The worst part of this is Nikon’s overall profits declined 57.5%. We are not sure what this means for Nikon in the long run, but they have some decisions to make. Nikon sales forecast has also been cut. The demand of photography hobbyist has fallen. The Nikon DF may not be the Nikon fans were looking for. [click to continue…]


The Nikon DF is out, and its not a bad looking camera overall. Nikon claims this camera is for pure photography–hence why there is no video mode at all. Plus it is designed to work with lots of vintage Nikon glass. While you can use huge expensive lenses with this camera, here are some that I think would make magnificent companions for Nikon’s new camera. If you are new to Nikon lenses or full frame cameras, you may want to give these lenses some thought.


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The time has finally arrived. The Nikon Df is here. Even though Nikon’s designers looked back in time for inspiration, this is the next evolution of the Nikon DSLR. It combines the simplicity of Nikons film cameras like the FM /FE series with today’s technology. The Nikon Df pairs the 16.2MP FX sensor of the Nikon D4 with the EXPEED 3 image processor. Its ISO range goes from 100-12,800 and is expandable down to 50 and up to 204,800. The Df has 39-point auto focus system with 9 cross-type sensors and can shoot up to 5.5 frames per second. It has built in HDR features as well.

The Nikon Df Digital SLR Camera Body,  is available for pre-order and priced at $2,749.95 in Black and Silver. If you want it with the special 50mm f1.8 edition lens, you’ll need to shell out more money then you’ll want to.

Nikon Df?

Image From Nikon’s Pure Photography Micro-site

There has been a lot of chatter about a new Nikon retro FX camera. It’s rumored to be called the Nikon DF or “Dynamic Fusion” camera. According to Nikon Rumors, the announcement will take place on November 5th 2013. Nikon Pure Photography videos leading up to this announcement have been making the rounds, and they are short and sweet.  The potential specs of the camera are nice as well, especially the possibility of the D4′s sensor being used. One of the most interesting things is the ability to meter with non-AI lenses. It enables the use of a large amount of classic lenses from Nikon’s past.

I, personally, am really excited about this. Beyond the camera body, it’s everything I wanted in my next camera. I do work with a Nikon FM SLR, so if what has been said is true, I am going to be a very happy photographer.


Sony recently announced the A7 and A7r full frame mirrorless cameras, and those really shook the world when the news broke. But Nikon Rumors is reporting that something may be coming from one of the big two. The report states that it will be something like the older Nikon FM2: a film camera and quite a beautiful one actually. However, the internals will be more along the lines of being like the Nikon D4–which many are stating could make it a true D700 successor.  That means that at its heart will be a big, beautiful full frame sensor.

Those specs include a standard F-Mount: and something like that it totally possible given how small the old FM series cameras were. However, the camera won’t be mirrorless–and if anything that will also mean that the company will either use a traditional mirror and pentaprism or Sony’s SLT technology (which Canon actually originally broke the ground on tens of years ago.) This will appeal to lots of folks that still complain about EVFs despite how far the advancements in technology have come.

This makes us even more curious though: with Photokina next year the company might consider some sort of upgrade to the camera.



A while back, we reported on Fujifilm announced the Instax Mini 90 camera–which is supposed to be targeted at a higher tier of shooters than the regular Instax cameras. Now, they’re announcing it in North America. It adheres to Fujifilm’s infatuation with retro aesthetics. But it also sports some new features such as a double exposure mode and a bulb mode. The lens is a 60mm f12 and they also state that it has a programmable electronic shutter that can shoot at up to 1/400th.

The new INSTAX Mini 90 Neo Classic will be available nationally in early 2014 with an MSRP of $199.99. INSTAX Mini Film is available now with an MSRP of $19.99. The price is below what we initially were told it would be; but that is still quite pricey for a film camera these days.

Specs are after the jump.

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