It’s not a secret that digital camera sales are nowhere as high in 2013 as they were in the years before. With the market being pretty much saturated, fewer consumers opt to buy new products, especially as the speed of technological progress appears to be slowing down. International Data Corp had to correct a positive two-digit growth prognosis for the interchangeable lens camera market in the year 2013 to a negative two-digit decline prognosis.
In the face of these developments, Canon decided to focus more on the surveillance tech market, in which they aim to achieve sales of $1bn by 2016. With its lens and sensor technology, the company thinks it is well suited to become a major player on that market. Canon’s CEO Mitarai claims that, “security cameras are going to become an important pillar for us. We’ve already made it a separate division, and think that the global market has limitless possibilities for growth.”
So what are we going to see next? Surveillance cameras sporting huge, white L lenses at every street corner? Hopefully not. We’d rather have this rumored Medium Format camera instead.
Canon’s latest APS-C sensored SLR cameras, the mid-level T5i and the entry-level SL1, are already supported by Magic Lantern, the firmware that vastly extends your EOS camera’s capabilities. Magic Lantern just announced compatibility with these two cameras on their facebook page. Some of the enhancements you’ll get are easy import of your video into Premiere Pro and After Effects, and an ETTR recording mode that protects the highlights from getting clipped. At the moment, the ML release for the T5i and SL1 is not stable yet, but they’re working on it. In the meantime, you can head over to Magic Lantern’s website and take a look at what else they have to offer, or read into Magic Lantern in case you’re unfamiliar with the product.
There is a video that will probably go slightly viral and is currently on the top of Reddit’s Photography section, with a rant from a man that is clearly saying there are too many cameras on the market. Amongst the complaints are the fact that both Canon and Nikon have updated last year with lots of new cameras and the fact that him and other people are confused about the new features and which one they should get. We’ve debated the video back and forth in staff emails and while some of us see this as just a troll, there is a lot more behind it than the man’s demeanor.
I’m a former employee of B&H Photo Video Pro Audio and not only did I have to deal with consumers, but other co-workers who had no idea what they should get. People that should have a Rebel instead go for a 5D Mk III for example and people that should be purchasing a mirrorless camera are instead getting a DSLR simply for the Canon or Nikon name. And the major problem is that there isn’t enough clear education on what someone should get or how the features can be used to make one a better photo snapper or a photographer. And to add to this problem, last year we saw a major flood of new products for the simple reason that no one released anything major the year prior due to the natural distasters that took place in Japan and Taiwan.
Many photographers have trouble focusing on shooting when new gear is constantly being released. With today’s tech, we are conditioned/pressured to thinking that we need the newest gear to get the best photos possible. While many of us know this is not true (coming from a guy that just sold his original 5D), there are people out there that are more interested in the gear than the process of creating photographs.
Either way, check out the video below–it’s surely a source of some good conversation. For the record, to this day I still receive loads of emails and Facebook messages asking similar questions that this video incites.
Mike Pouliot contributed to the creation of this post
Earlier this month, we were able to spend some personal fondling time with the highly rumored Canon Rebel SL1. Yes, it’s true. It’s tiny–it’s really tiny. Canon specifically stated in our meeting that they’re targeting this camera towards women and it will be available at retailers everywhere–even Walmart.
As far as specs go, this lil’ DSLR seems to be even better spec’d than its bigger brother–the Canon T5i (also announced today.)
In their customary fashion, Canon has renewed their best selling DSLR line: the Rebels. This year, we have the Canon T5i–the successor to the very good Canon T4i which we highly rated. To say that the company only put in modest upgrades is an understatement. In all truthfulness, it is essentially the same camera as the T4i. Yes, that’s right: same sensor, same autofocusing technology, same body for the most part.
And for those of you scratching your heads at this point, the upgrades may have you springing for the T4i instead of the T5i.