It’s not a secret that digital camera sales are nowhere as high in 2013 as they were in the years before. With the market being pretty much saturated, fewer consumers opt to buy new products, especially as the speed of technological progress appears to be slowing down. International Data Corp had to correct a positive two-digit growth prognosis for the interchangeable lens camera market in the year 2013 to a negative two-digit decline prognosis.
In the face of these developments, Canon decided to focus more on the surveillance tech market, in which they aim to achieve sales of $1bn by 2016. With its lens and sensor technology, the company thinks it is well suited to become a major player on that market. Canon’s CEO Mitarai claims that, “security cameras are going to become an important pillar for us. We’ve already made it a separate division, and think that the global market has limitless possibilities for growth.”
So what are we going to see next? Surveillance cameras sporting huge, white L lenses at every street corner? Hopefully not. We’d rather have this rumored Medium Format camera instead.
Via Reuters via Canon Rumors
Canon’s latest APS-C sensored SLR cameras, the mid-level T5i and the entry-level SL1, are already supported by Magic Lantern, the firmware that vastly extends your EOS camera’s capabilities. Magic Lantern just announced compatibility with these two cameras on their facebook page. Some of the enhancements you’ll get are easy import of your video into Premiere Pro and After Effects, and an ETTR recording mode that protects the highlights from getting clipped. At the moment, the ML release for the T5i and SL1 is not stable yet, but they’re working on it. In the meantime, you can head over to Magic Lantern’s website and take a look at what else they have to offer, or read into Magic Lantern in case you’re unfamiliar with the product.
Via Canon Watch.
Earlier this month, we were able to spend some personal fondling time with the highly rumored Canon Rebel SL1. Yes, it’s true. It’s tiny–it’s really tiny. Canon specifically stated in our meeting that they’re targeting this camera towards women and it will be available at retailers everywhere–even Walmart.
As far as specs go, this lil’ DSLR seems to be even better spec’d than its bigger brother–the Canon T5i (also announced today.)
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In their customary fashion, Canon has renewed their best selling DSLR line: the Rebels. This year, we have the Canon T5i–the successor to the very good Canon T4i which we highly rated. To say that the company only put in modest upgrades is an understatement. In all truthfulness, it is essentially the same camera as the T4i. Yes, that’s right: same sensor, same autofocusing technology, same body for the most part.
And for those of you scratching your heads at this point, the upgrades may have you springing for the T4i instead of the T5i.
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Adorama and B&H both have some amazing deals going on at the moment, and we took the liberty of compiling them into one post for your convenience.
Not sure which one is for you? Click each camera’s name to read our respective review.