There’s a thought in our industry that gives me stress at times: especially when I go into meetings with manufacturers who try to push the idea of someone buying a camera and not at all pushing the idea of what they can do with light, lenses, a system and how to be an actual creative.
Something that I often talk about on this website is the idea of “photography” vs “Photography.” To quickly recap, lowercase p refers to casual photos being taken such as what people share on Snapchat, the biggest accounts on Instagram, etc. They’re very personal and self-serving. Capital P refers to creating with the intent of doing something artistic. It too can be self-serving; but generally when you create art you do it to show it off. This is true of any art format.
But the idea of Big P vs little p will help to define us as photographers in the coming years.