Three Years Ago, Hasselblad Announced the Sony a99. Let’s Be Thankful They’re Not Doing This Anymore

A few years ago, the weirdest thing happened: Hasselblad announced the Hasselblad HV–which as much as they claimed otherwise, is a rebadged Sony a99 camera. In fact, my headline upset them and cut me off of their press list for a while. Now what Hasselblad did isn’t exactly new. Companies have been working together on collaborations for a while. Leica and Minolta did it years ago to create one of the most famous ones: the Leica CL. Leica also works closely with Panasonic in a similar respect. Hasselblad decided to try this with Sony and unfortunately for them, it backfired pretty hard.

We all laughed, all of us. If you enter forums, Reddit, or other conversations on the web you’ll read someone saying that they’re so glad that the Hasselblad of today is actually trying to innovate. And they truly have with the Hasselblad X1D. With their old CEO out of his position though, the company is going to see some new steering and we’re going to need to see how they pan out. But I’m sure that we won’t anything like the Hasselblad HV happen again.

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Can the Panasonic GH5 See In The Dark?

Panasonic’s latest flagship Micro Four Thirds camera, the GH5, has been highly anticipated with curiosity over what improvements this new cinematography-centric camera brings. Nick Driftwood, who has worked with Panasonic on the development of the GH5, has posted a sample of an extreme low light video recording on his Youtube Channel.

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Cheap Photo: Panasonic Deals For The Micro Four Thirds Lover

Panasonic announced their GH5. and so that means some good deals are to be had on the GH4: still a great camera by all accounts. But we aren’t featuring just one Panasonic deal. The GH4 is great, but we also have some savings on the FZ1000, GX8, and some lenses as well. If you are a Micro Four Thirds photographer then you should take a look at these.

Quick Hits

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Cheap Photo: Great Deals on Lenses, Tripods, and Hard Drives

Time for our first real cheap photo post of the new year! Let me first say that we had a great year in 2016 as far as keeping you all updated on the latest deals and savings, and we hop to continue that trend in 2017, starting today with some great deals on lenses, tripods and hard drives!

Quick Hits

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Panasonic Also Announces New 12-60mm F2.8-4 Power OIS, and More

In addition to the previously announced Panasonic products, the company also added some new glass to its arsenal of high-quality micro four thirds lenses. The newly announced 12-16mm F/2.8-4 ASPH is the first lens introduced into the Leica DG Vario-Elmarit F/2.8-4 series and covers a full frame equivalent field of view roughly 24-120mm.

The lens is optically made up of 12 glass elements in 12 groups, with four aspherical lenses and two ED lenses. Possibly the most interesting feature of this new lens is its Power OIS system, which allows for 5-axis stabilization when paired with cameras making use of a stabilized sensor.

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Panasonic Unveils New GX850 4K Camera For ‘Selfie-Takers’

Panasonic has quite a bit on the docket today, and not to go unnoticed is the new GX850, a compact Micro Four Thirds mirrorless camera the company is billing as “the ultimate high performance compact mirrorless camera for selfie-takers.” The new camera features a 16MP Live MOS sensor with a max ISO of 25,600 and a tiltable ‘selfie’ 3 inch touch screen LCD.  Continue reading…

First Impressions: Panasonic GH5

For CES 2017, Panasonic is reannouncing the Panasonic GH5 camera–the company’s flagship that has been mostly targeted at the videographer for many years now. With their newest addition to the lineup, the company is trying to make an even bigger splash. The GH5 is being pumped filled with all sorts of awesome features. Let’s take a look!

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