by Chris Gampat on February 26, 2012

The E-P3’s target buyer is the prosumer that wants to upgrade from their point and shoot or wants something with a DSLR’s power but is much smaller. That applies to an increasingly larger market segment each year. Since I don’t own a point and shoot, I’m not included in that market hence there’s nothing for me to upgrade from. If Olympus expects me to leave my DSLR at home for a PEN series option, then the camera has to perform all the same basic functions, compete with image quality, be just as rugged and provide a satisfying shooting experience.
I travel a lot, so I decided to leave the DSLR at home for a little while and see how the little camera did.
Editor’s Note: This is a guest posting by Joshua Wright.
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by Felix Esser on February 14, 2012
The planned new Leica production facility in Wetzlar, Germany
While Leica Camera AG reports a sales high of € 81.9 million (US-$ 108m) for the third quarter of the ongoing fiscal year, Olympus reports a loss of an estimated ¥ 32 bn. (US-$ 412m) until the end of the fiscal year in March. Where Leica experiences an ongoing streak of success, Olympus suffers a continuing streak of bad luck that shows no sign of breaking off. And while the past fiscal year has been extremely fortunate for Leica, it was extremely unfortunate for Olympus. Read more after the jump.
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by Chris Gampat on February 7, 2012
by Felix Esser on February 7, 2012
The new Olympus Tough TG-820 iHS
Olympus today announced two new point-and-shoot cameras, the SZ-31MR iHS superzoom and the TG-820 iHS rugged compact. Both cameras are aimed at outdoor photographers — the SZ-31MR iHS with its 24x zoom lens (25-600 mm equivalent) lends itself at nature and wildlife photography, while the water-, shock-, freeze-, crush- and dustproof TG-820 iHS can go with you on outdoor activities in the mountains and underwater alike. More details after the jump.
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by Chris Gampat on February 4, 2012

Andrew Reed over at EOSHD loves the Panasonic GH2; he well should due to the fact that he is a professional videographer. He also has used the camera at super high ISOs in black and white while still achieving a film-like quality to the video. Because I dabble in street photography and have a video background, I have a love for Kodak Tri-X and the smaller Micro Four Thirds bodies like the venerable Olympus EP2: still considered by me to have some of the best image quality of all the models made. But even though the old camera doesn’t have the video capabilities of the newer GH2, it can still look quite nice providing that you use it correctly.
Here’s how to make your videos look like they were shot with Kodak Tri-X video film.
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by Chris Gampat on January 25, 2012

The Rokinon D900AFZ-OP is a TTL flash designed for budget level users that don’t want the hassle of having to figure out calculations in terms of flash output, exposure, etc. The one I tested was designed for Four Thirds cameras, but the TTL algorithms translate right over the Micro Four Thirds language (and therefore, both Panasonic and Olympus.)
Read one to see why this flash was recently chosen in our best budget flash post.
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