We didn’t think that this would ever happen, but it was really just bound to. Sony is announcing their brand new A3000 DSLR–except that it isn’t a DSLR at all. Instead, this is the first Alpha camera that is meant to take NEX lenses. And as a result, the A3000 doesn’t have a mirror–but there is an electronic viewfinder. This camera is being targeted at the entry level consumer who is looking to step up to an SLR style camera. And as a result, they’re retailing this camera for a $399 price point when it drops in September.
We spent some personal time with it recently; and judging from our 10 minutes with the camera, we’re not sure anyone would ever want to put it in manual mode.