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medium format

Fujifilm GF670

Medium format rangefinder cameras are expensive–and that may also be the reason for their declining sales figures over the years combined with the digital monster enveloping the film world. But the latest casualty of this the Fujifilm GF670 rangefinder medium format camera. Our sources within Fujifilm America contacted us today to tell us the sad news.

The camera was a medium format rangefinder with a unique folding lens that came in and out of the camera to make it more compact. It shot 120 film in the 6×7 format (highly regarded by many photographers) and sported an 80mm f3.5 lens which gave a semi-wide to normal field of view.

For what it’s worth, the company has been focusing much more heavily on their X series cameras due to the retro-styling that has been giving them so much success coupled with some fantastic image quality. But for what it’s worth, it’s quite sad to know that many digital folks won’t know the sheer image quality that the GF670 could deliver when coupled with Velvia or Portra.

The most recent blogger to give it any love was Steve Huff. But otherwise, the camera has some die hard Flickr users that love it in their very own group. Keep in mind though that this notice seems true of the GF670, and not the newer GF670W.

Good night sweet prince.

nyc, new york city, chris gampat, photography, the phoblographer,

No, Instagram isn’t really the reason why square format images so just so popular with folks. Despite the fact that today’s digital age has put such a big emphasis on it for many reasons, photographers have loved to shoot square images since the film days. One of the more popular formats for many photographers was 6×6–which required medium format film and was stuck right in between 6×4.5 and 6×7, both rectangles. These images were from some popular cameras like the Bronica SQ-A amongst others in the SQ series of cameras. Using these cameras, both portrait photographers and wedding shooters were able to have an easier time creating images for many reasons–with many of them attributing to them square format.

Here’s why the square format strikes such a chord with viewers today.

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Kevin Lee The Phoblographer HD Pentax DA645 28-45mm f4.5E Product Image 1

Ricoh has announced a new 28-45mm f4.5ED AW SR lens offering for Pentax medium format cameras such as the 645D and 645Z. Offering up an equivalent 22-35.5mm focal length range in the smaller 35mm world, it’s a wide-angle zoom lens that perfect for landscapes, a portrait lens on the far end of its zoom range, and somewhat candid street photography.

Internally the lens is comprised of 17 elements in 12 groups, including two high-performance aspherical elements and two extra-low dispersion elements. On the outside Ricoh has also given the lens a HD lens coatings to optimize light transmission and minimize reflection. There’s also an Aero Bright Coating to help improve image quality.

To top it off this piece of kit features a Shake Reduction mechanism to help mitigate vibrations while trying to handhold this big honking camera. Ricoh says its stabilization technology can effectively compensates for camera shake up to approximately 3.5 shutter stops. The lens is also dust and waterproof thanks to eleven special seals, though we still would not dare to leave this expensive lens out in the rain for too long.

The ens will ship later this month with a hefty price tag of $4999.95. See past the break for another look at the lens.

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Chris Gampat The Phoblographer Essentials Medium Format Beginner (1 of 6)ISO 1001-30 sec at f - 4.0

When the time comes that 35mm film or the sensor format just isn’t cutting it anymore, consider medium format. Though the film can surely be costly, it is also still capable of delivering some beautiful results are comparable and many times better than full frame 35mm DSLRs.

On the other hand, you could just be looking for something else to give a try.

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Sony A7s sensor

We knew that Sony’s new A7S would be a low-light monster. We knew it would provide outstanding image quality due to its super large pixels. We knew that it would put pretty much any other full-frame camera to shame. What we didn’t know is that it would even rival medium format systems in terms of pure image quality. Or at least, that is what Michael Reichmann with The Luminous Landscape claims.

Reichmann has just posted his first-impressions review of Sony’s new 4K-capable full-frame mirrorless camera, and he seems to be quite smitten with the product. Thanks to its large pixels, which are twice the size as those of the A7, and three times the size as those of the A7R, the camera produces not only super clean high ISO images, but also renders a certain look that Reichmann likens to that of medium format cameras.

Compared to the 36MP A7R, Reichmann finds that the A7S produces superior images at ISO settings beyond 1,600. And while the A7R’s output becomes pretty much unusable (in his opinion) at ISO 12,800, the A7S holds up well until ISO 51,200 “with some moderate noise reduction.” As for dynamic range, Reichmann claims he does not see a difference between the A7S and A7R, but admits that this may need further testing.

Another aspects that he likes about the camera, apart from the possibility to record 4K video, is its electronic front curtain shutter, which helps make the camera virtually silent during exposure. This is something that wedding photographers, among others, might find to be a great benefit, as it helps take pictures more stealthily.

After reading Reichmann’s first impressions over at The Luminous Landscape, we can hardly wait until our own review unit comes in and we can put it through its paces.

Via Sony Alpha Rumors

Phase One Schneider Kreuznach 40-80mm f4-5.6

In the world of medium format photography, most systems work primarily with fixed focal length lenses for a couple of reasons. These are mainly size, weight, and complexity of the optical construction, which due to the larger size of the imaging area of medium format film and digital sensors are higher than those of (D)SLR or mirrorless camera lenses. For pure convenience, however, a zoom lens just cannot be beaten. And so Phase One has decided to introduce a second zoom lens for its 645 digital medium format system, the new Schneider Kreuznach 40-80mm f4-5.6 with leaf shutter.

Due to the requirements of the medium format system, the lens consists of 15 elements in 11 groups, two of which are aspherical. The lens has been designed to deliver “excellent optical qualities throughout the zoom range” according to the press release. This is reflected by its price tag, which is US-$ 8,990. The Schneider Kreuznach 40-80mm f4-5.6 is the second zoom lens for Phase One’s 645 system, the other one being the 75-150mm f4-5.6 which was also developed in conjunction with the German optics manufacturer.

According to Los Angeles based photographer Richard Thompson III, who has already been testing the new 40-80mm, the lens delivers flawless performance that rivals many prime lenses. A behind-the-scenes video of his shoot can be found here.