
LED lighting is hot–well, not really. The Fotodiox LED100WA is a brand new product that can come in the cool daylight or the hot tungsten color temperature. It will output 600 wats of power and because of its strobe-like design, it can take lots of different light modifiers like an umbrella, softbox, or other Bowens mount modifiers. One of the major features that the company is pushing though is the fact that they give off zero heat–which means that you won’t have to worry about a unit needing to cool down during the breakdown session after a shoot.
The LED100WA lights are priced at $324.95 and can be purchased at Fotodiox’s website. Tech specs and more images are after the jump.
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We’ve seen loads of great work done with an iPhone, but now a recent patent will probably take it up a step. According to Gizmodo, Apple put in a patent in 2011 to turn iPhones into remote flashes. Sound familiar? For those of us that have seen the light, it’s called strobism. It was part of a review that we did recently with the Phottix Mitros. However, this is pretty darn crazy. This may potentially mean that future iPhones might have real flashes and not LED lights and that there might be some sort of wireless TTL communication. But also, the iPhone has a leaf shutter–which could mean some crazy high speed sync capabilities.
At it’s core though, it will still mean that people will need to learn how to use a flash system.

Photojojo is arguably the gatekeeper of all that is fun in the photo world. And by holding true to that tradition, the company is today announcing their brand new Pocket Spotlight. As you can see, it is an LED light panel that mounts into the headphone jack of your phone to illuminate your subject. They’re specifically targeting it at iPhoneographers in the language specifically citing how flash can be too harsh.
Funny enough, LED panels are more used in the video world–such as the TorchLED from Switronix.
For a cool $30, you too can look like a tool to your friends with the Pocket Spotlight. They’re available for iPhones, iPods, iPads, Android tablets and Android phones.

Panasonic just published a press release in which the company states that it has patented a new sensor technology that effectively gains a stop of light sensitivity by doing away with the color filter. The idea is not new–in the past, people had their cameras modified to be monochrome only by taking away the color filter array. The same has been done with the Leica M Monochrom, which effectively boosted its base ISO from 160 to 320. However, Panasonic’s new technology doesn’t leave the camera ‘color blind’. Quite on the contrary.
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So it has come to this, another item in the world of photography and video has become automated. This new 300 LED light from Yongnuo has a “built-in photometric system” which can match ambient light levels automatically. As of right now everyone who has seen this or posted news is unsure about how good of a job or the overall usefulness of this feature. I only know one thing for sure about this LED and that it that it does not come with the ability to read your mind, so you most likely need to manually set the light for most situations. Although this product is shown on top of cameras the LED doesn’t actually use TTL, it has a built in light meter. The LED comes with ship with a remote which can either control the brightness of the light or control your IR on your camera. In case you find yourself lost the camera also has a build in SOS distress signal (no joke) that can help if you are left in the woods with only this LED. It’s funny to see theses manufacturers try to one up the other by adding the silliest features.
The Yongnuo YN-300 is being sold for just under $75 on ebay here and comes with 4 different color filters. Read more over at Lighting Rumors or this eBay ad.

Just not too long ago I had the pleasure of trying out Switronix’s bigger brother, The TorchLED. It’s a really nice on camera light that packs a wallop. The TL-50 is it’s kid-sister. Let’s dive on in and take a look.
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