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Canon Watch found a reference to new patent from Canon where the company has put an EVF and a translucent mirror into a DSLR very much in the same way that Sony does with their cameras–except that Sony called them a DSLT. What you should know though is that Canon originally had this technology years ago way back in the film days. It was based on what’s called the Pellicle mirror system and allowed the photographer to take a photo with a DSLR without the mirror moving. The problem was that there was light loss that one needed to compensate for–it’s a problem that Sony even has today with the translucent mirror system in their camera but have managed to work with.

If Canon is indeed working on a camera like this, then it’s going to mean a big advancement in their DSLRs is on the way and it’s time to get excited all over again. What’s even better is that if the camera is a higher end one, then we can know that it’s truly weather resistant and when using the company’s weather sealed L lenses you’ll be able to get much better performance in inclement weather.

So what does this mean for the industry? An EVF in the DSLR will also make filmmaking much easier for documentary and news crews since they won’t need to use some sort of external EVF. Ergonomically, this means a lot more stability. We’ve done the same thing with Sony’s Alpha DSLRs–and it works splendidly.

We’re just going to have to see what’s in store for us from Canon.

The Pentax MX, one of the smallest 35mm film cameras

The Pentax MX, one of the smallest 35mm film cameras

We all know for sure that a Pentax full frame camera is coming this year, but Sony Alpha Rumors is adding some very interesting news. Apparently, Ricoh will be using a full frame sensor of some sort in the camera from Sony–specifically the same one in the Sony A7r that is also in many Nikon DSLRs. Essentially, that means that there are going to be more than one DSLR on the market with the same sensor and probably comparable image quality.

For what it’s worth, this is also probably a great move because the sensor works so well with older glass–which Pentax has lots of in the prime selection. This also means that the company may start to update even more of their older lenses like the 31mm and 43mm which are weird focal lengths but can be very nice to work with on a full frame sensor.

What we’re very curious about will be the autofocus interface. In many previous camera models, Pentax made it so that the user needs to specifically tell the camera to set the directional buttons to choose a focusing point or to set another parameter like flash and white balance.

But beyond this, we’re also wondering how the camera will overall fair at the end of the year with such an old sensor and what full frame lenses will be able to resolve that kind of detail–sans their newly announced zoom lenses. It’s going to need to be jam packed with features that are useful for editors to state something like “we should’ve had this years ago.”

Chris-Gampat-The-Phoblographer-Zeiss-15mm-f2

This edition of Cheap Photo features lots of discounts on Amazon’s top sellers in Cameras, an Adorama $250 gift card with a Panasonic GX7 purchase, a great price on an Elinchrom lighting kit, Panasonic G7 kit savings, Fujifilm’s new products, and Zeiss rebates.

Still worthy of note:

The new Canon 50mm f1.8 III is available for pre-order right now, but if you’re a Nikon user then know that bundle deals were also extended and end on the 30th of this month.

Here’s a Memorial Day Special over at Borrow Lenses.

Also check out these refurbished Nikon , Fujifilm accessories, Tamron Rebates, Tokina rebatesSigma rebates, and this Canon 5D Mk II deal with up to $625 in savings at $3,289. Adorama is offering up to $680 off of the Nikon D7100 Camera and bundles with an instant rebate (lots of those available too). Also included is a Free Wifi Adapter ($40 Value).

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Screen Shot 2015-05-18 at 9.24.06 AM

With the announcement of the new Fujifilm X-T10 today, DigitalTev also has a new video to follow up. The camera is marketed at those who don’t reach for higher growing fruit, and Kai notices that immediately by switching out the kit lens to something a bit more serious. He likes the old school SLR feel and realizes that the X-T10 has better autofocus until the X-T1 gets a firmware update in June. However, he states that the eye detection AF doesn’t work and that this camera focuses faster than all of their previous ones.

As far as image quality goes, Kai states that this is the sharpest that you’re going to get with a croppd sensor.

Want one? Check out the pre-orders available at B&H Photo and Adorama. DigitalRev’s video is after the jump.

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OLYMPUS DIGITAL CAMERA

A while back, Olympus took a bunch of journalists on a trip to Whistler, CA and allowed them to play with two new lenses: the 7-14mm f2.8 PRO and 8mm f1.8 fisheye for its Micro Four Thirds system. Both of these options are on the wider end of the spectrum and when you consider the 2x crop factor then you get 14-28mm and 16mm accordingly. We don’t exactly consider 16mm to be a fisheye these days, but in the right situations it surely did perform like a fisheye lens.

Please note that these images were taken with prototype lenses, and that they weren’t the final production, though they were darn close.

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Screenshot_2015-04-26-22-26-41

I was like you. I never thought that I’d really see the day where a phone was capable of outdoing many DSLRs and mirrorless cameras–but it was proof that what counts the most is the message and content rather than looks. These days, phones are catching up to more serious dedicated cameras. Adobe Lightroom, one of the programs that so many photographers use and care about, is now on your phone. But some phones can now also shoot RAW DNG photos and have pretty much full control over the exposure with the exception of the aperture setting. There are indeed some with aperture control, but those are rare and have extra large sensors too.

Some photographers have made their living and careers simply shooting for Instagram and using social media as their main marketing platform. But with the addition of RAW shooting capabilities and editing of those DNG files, phones and mobile devices are catching up and closing the gap even more. But what about interchangeable lenses? Have you heard of Moment? Their lenses are incredible in the right hands in the same way that an 85mm f1.2 L lens is incredible in the right hands.

See where we’re going here?

It’s all about just getting your creative vision across.

Want to use the latest Sony A7 camera? Go for it. Love Leica lenses? Use them to tell your story.

Does a phone work for you? Cool! Use it! Years ago photographers never took the internet, digital, or social media seriously. Times have changed.

Want to cling to gear still? Then learn lighting–it’s where the phones can’t even begin to touch you in terms of quality.

But keep in mind that what you should sell first and foremost is a vision–even if you’re shooting that with your phone.