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Weekend Humor isn’t meant to be taken seriously. So don’t. We’re serious.

Instagram has been at cruising altitude since its acquisition by Facebook nearly two years ago. With the same 16 filters and more than 150 million users, the photo sharing service is steadily approaching a plateau, if not already there. Instagram doesn’t see much in the way of updates, and it was a year ago that Willow was added to the roster. In a recent interview, Kevin Morton, one of the lead designers at Instagram, revealed that the company is developing its filters into film stock.

“We realized that of the billions and billions of photos uploaded, most of them don’t need the filters,” Morton told us over the phone. “What good is bacon in Hefe, really? And all of those selfies- God, I hate that word. Go find some college junior studying photography and eating ramen in his dorm, and give him $20 for a portrait. Tell him you’d give him more, but you need to buy more ramen.”

Morton spearheaded the effort to hire some of the best in the film business in order to facilitate the filter-to-film transition. Kodak was the first company Morton called, and upon offering a living wage, he had eight new employees, all veterans in the film business. With the designs behind the filters readily available, the film division set to making film stock  in those styles.

“We know we’ve caused a divide in the photographic world. An iPhone, something interesting, and X-Pro II does not make you a photographer,” said Morton. “You can the same effects, but now you have to learn how to use a goddamn camera since we’re striking the filters from the app.”

Instagram will remain intact, but will no longer offer any filters, which will make #nofilter moot. Morton urges users to focus on making compelling images without having to rely on pseudo film grain.

“Besides,” said Morton, “We’ve got nothing on VSCOcam anyway.”

Oogl-website

Hipstamatic never really caught on with the photo community the way that Instagram did. Sure, it was big. Sure, it was all the rage back in the day–but Instagram was simpler and significantly more widespread. As a reinvention of themselves, Hipstamatic released Oggl–which has more of an emphasis on the high end, or at least that’s what we feel. Every image that we’ve seen is either stunning or at least can be found to have value to someone. The environment isn’t infested with teenage girls doing selfies, awful food photos, or even short vine-like videos. Instead, it is a true place for a creative.

But this paradise comes with a couple of caveats.


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Mount July Hero

There are loads of filters: polarizers, variable NDs, UV filters, and more. But at the end of April, a new Kickstarter will be launching for Mount July Filters. These are filters that go onto the front of your lens and add a bit of cross processed fun to them. From the press release, they seem to have a variable effect that can spin around just like a variable ND in a way. You’ll be able to stack them on top of one another for even more different effects–though we’re not sure how much it will cut down on the image quality.

The company is stating that the filters are multi-coated with resin for low diffraction and that the ring itself is made from aluminum. Most filters are made from aluminum, but the reason why some brands (such as B+W filters) are so expensive is because they’re made from brass.

Once they launch, they’ll be available for under $30 each. I’m personally curious about how these might work when you add in a flash (which is generally daylight balanced) and then gel the strobe.

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vimeo

Vimeo wil soon begin rolling out “Looks,” a new addition to their Enhancer toolkit powered by Vivoom, which offers users over 500 filtered effects to put over their videos. So now, if anyone has had an itch to slap filters on their videos just like how they do on their Instagram photos, Vimeo can help you out.

These filters are applied within the web-browser where you can also preview the selected filter in realtime. Obviously, with over 500 different filters, nobody wants to spend hours looking for the right one, which is why Vimeo categorizes all their filters according to the mood the filmmaker wants. Vimeo can even choose a particular filter for you based on your previous uploads and social activity.

Expect to see this new feature come out to registered users within the next three months.

Via The Verge

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5.01

Photo by Richard Mosse

Today’s exciting announcement from Lomography about Lomochrome Purple is bound to get some people excited and others totally confused. First off, know that it is based off of Kodak Aerochrome–an old infrared film developed for government surveillance. Since it is infrared, that means that there are no real purple fields in the Congo.  So we’re here to answer a couple of big questions that you may have about the new film. Check out more information after the jump.

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Photo courtesy of TUAW

The Mobile Photo wars are heating up even more now. As Twitter and Instagram battled it out last week, it was inevitable that this day would come. Twitter has given up on Instagram. Instead, they’ve called upon Aviary to run their own set of image filters in-app. They have just been released for Android users while the iOS update should be on its way.

You get to choose between eight different filters including:

  • Black & White
  • Vignette
  • Warm
  • Cool
  • Vintage
  • Cinematic
  • Happy
  • Gritty

While doing similar effects, these just don’t sound as cool as what Instagram calls them. This comes after Instagram’s upgrade today and Google + making Snapseed free to use.

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