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If you think about any of the companies who have contributed much to the world of photography gear, there shouldn’t be a doubt in your mind that Hasselblad is on that list. With the company’s new X1D announced earlier today, I’ve got no doubt in my mind that they’ve reached out and touched the millennial generation of photographers in the digital world in the same way that the 500C has touched them.
The Hasselblad X1D features a 50MP cropped 645 format sensor–that is to say that it isn’t a full frame 645 sensor but instead still larger than a 35mm sensor. The camera also incorporates the use of leaf shutter lenses that let you shoot with a flash to 1/2000th with full sync, autofocus, an EVF, a touchscreen LCD, and interesting features such as a mode dial that locks and unlocks by simply pressing it up and down.
But even more amazing: it’s pretty small–honestly if you could imagine a Sony a6000 series camera, put a big sensor in it and make it around the height of some DSLRs then reduce the weight and depth significantly, you’ve got this camera.