The Fujifilm Instax SQUARE SQ10 is quite an interesting, if not at times frustrating, camera that packs a whole lot of fun into an oddly shaped body that you’ll either not totally understand or fall head over heels for. The camera is Fujifilm’s latest addition to their Instax lineup of films and cameras serving as an in-between point for Instax Mini and Instax Wide. The Instax lineup of cameras have always been incredibly strong sellers amongst young women (many of my great, personal friends use Instax cameras and film). Part of the great selling point is the small size of the prints which are easy to carry and fun to share. But another part is the “cutesy” form factor. They sell so well in fact, that if you were to consider the sales of Fujifilm Instax vs the the rest of the digital and analog camera industry, Instax film far outsells anything in digital.
While the Fujifilm Instax SQUARE SQ10 isn’t exactly what I personally want, it’s going to be a hit with a lot of folks.