In 2008, Canon spearheaded a charge for a major state of innovation that would forever change the industry. The Canon 5D Mk II was announced: and not only could it shoot HD video but it could also resolve loads of details, handle ISO noise pretty well and had great dynamic range rendition. At the same time, Trey Ratcliff’s Stuck in Customs was taking off a bit more than it already had as the world marvelled at his HDR photography. I did it, you did it, advertisers did it, etc. All of that created a world where photographers sit there and complain about the dynamic range on the internet because they have a computer and an avatar. For a while, it made sense; but the year is now 2016: and the truth is going to hurt for many of you still stuck in 2005.
Are you ready?