When the Apple iPhone 7 was announced, it was clear that Apple was going after the DSLR and mirrorless cameras in an intention to end their industry. The new camera in the Apple iPhone 7 Plus is said to use a telephoto (though it’s actually a normal) lens and a wide angle to create an image with a blurred background. Apple states that this simulates the same effect of a larger sensor.
Because the world generally doesn’t know any better or understand the importance of ergonomics, lens options, the use of effective off-camera lighting, etc. the headlines of many a tech publication were discussing the death of traditional cameras. As a result, stocks went down. But after Photokina, things seemed to go back up–until we all realized that everyone was making development announcements due to recent earthquakes and natural disasters.
So here’s how the camera companies are doing after Photokina.