In continuing with our Alphabetical explanations of key photography terms, we’re now at the letter, “F.” And the biggest thing that comes to mind besides film is the thing that many photographers fear: flash. Yes, marketing departments will tell you that their high ISOs are so good that you don’t need a flash. But that’s silly marketing speak–especially coming from a guy that used to work in Social Media Marketing for the photo industry. Flash is all about creating your own light and should be used as a creative tool that can supplement the available light in a situation.
But what exactly is flash?