Years ago, Apple made a camera: and it failed. As a result, they stepped out of the digital camera industry and would only really get back into it with the upgrades to the camera in their iPhone line of products. From that, manufacturers created lots of accessories for iPhoneographers everywhere.
But now, it seems like Apple has more of an interest in the camera industry–at least that’s what this patent is showing. According to the graphic, the company is interested in a camera that is almost like the Lytro: meaning that it has light fields and allows the user to refocus the image after it has been shot. Though Light Field cameras have been around for years, Lytro was the first company to commodify and develop it for the everyday consumer.
If something like this ever comes to life and it has the appropriate marketing, just think about what it could mean. The entire web might need to adapt as Facebook, Twitter, Instagram, Flickr and more would need to adjust algorithms. In fact, it might even be part of the next major iteration of HTML.
A while ago we told you about a one-off Leica M Typ 240 desined by Apple’s Jony Ive and designer Marc Newson, the guy who styled the Pentax K-01 camera. We didn’t think that this unique Leica was considerably pretty back then. Well, now the camera has been sold at Sotheby’s, and guess what the final bid was … Oh right, we already gave it away in the title. So there you have it. An incredibly ugly Leica M that will be technically obsolete in a couple years was sold for almost two million dollars.
But consider this: it was a charity auction, with all proceedings going directly toThe Global Fund to Fight AIDS, Tuberculosis and Malaria. So whoever placed that final bid will be reminded of their good deed each time they pick up their new camera. That is, unless it’s going to be put in a safe so nobody can steal it. Which we think would be a really good idea, because you wouldn’t want to be seen with that ugly brick in your hand.
In continuation of my theme of reviewing film-inspired plugins, we have one more to share with you all: Imagenomic’s Realgrain 2. Realgrain has been updated to perform faster with improved code to allow even more accurate reproduction of the emulated film stocks. So how is it in actual operation? Well that’s what I set out to to discover. Head on past the break to find out what we thought of Real Grain 2 by Imagenomic.
There were rumors for a while. Everybody got excited. They said that Jony Ive was going to design a one-of-a-kind Leica M. Imagine that, one of the most awesome cameras around, in a new suit designed by the guy who is responsible for all the latest Apple products. But what was it going to look like? An iPod? Well, here’s the answer: it looks like a drawing of my four-year-old. No, seriously. I don’t think I’ve ever seen an uglier camera. Just look at it. It’s hideous! But that doesn’t matter at all. And you know why? Because it’s for charity. This one-of-a-kind Leica M is going to be auctioned off at Sotheby’s on November 23rd, and the money will go to The Global Fund to fight AIDS, Tuberculosis and Malaria. So if you’re rich and don’t mind owning the ugliest camera in the world, go for it. It’s for a good cause after all.
Hipstamatic never really caught on with the photo community the way that Instagram did. Sure, it was big. Sure, it was all the rage back in the day–but Instagram was simpler and significantly more widespread. As a reinvention of themselves, Hipstamatic released Oggl–which has more of an emphasis on the high end, or at least that’s what we feel. Every image that we’ve seen is either stunning or at least can be found to have value to someone. The environment isn’t infested with teenage girls doing selfies, awful food photos, or even short vine-like videos. Instead, it is a true place for a creative.
Today, we need to apologize if this posting has caused you to lose faith in humanity. However, it’s just too ridiculous not to share. A number of Apple ads were photoshopped to look extremely authentic and fooled some less tech-savvy folks into thinking that updating to iOS 7 would make the devices waterproof. Specifically, The faux ads claim that updating devices with the operating system installs a “smart switch” that cuts off the phone’s power supply when water is detected.
According to Sky News and loads of other sources, many folks fell for it due to the authenticity of the look to the ads. CNet states that many tweeted it in full belief.
Reddit claims that the posts (and yes there are a number of them) came from 4Chan. And it’s a very strong possibility.
For the record, updating an OS will not do this. So don’t be that guy.