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Instagram is the place to be for many photographers. Many tens of millions of photographs are uploaded there everyday. The potential is huge, but not everyone gets to bask in the social accolades that come with tens or hundreds of thousands of followers, millions in some cases. Big breaks aren’t a standard thing on Instagram, and unless you count on third party websites, there is no way to gauge metrics. All you really have are the little orange notifications. You might occasionally encounter social spikes, but it takes time to build an audience. So, how do you get that big following? We spoke to several powerhouses on Instagram to get their insights on what you should definitely not do.