Sunny 16, Seeing Light, and Improving Your Digital Photography with Analog Techniques

Pro Tip: The Sunny 16 rule dictates that, on a perfectly shadowless sunny day, you set your aperture to f16 and your shutter speed becomes the reciprocal of your ISO to get the perfect light meter reading.

In our digital world, being able to see our images on an LCD or EVF screen moments after pressing the shutter, the art of being able to see light, to know the approximate exposure of a scene prior to taking a shot, is all a dying art. But back in analog film days this was an essential piece to a photographer’s process. Continue reading…

A Look at How Digital Cameras Lose Their Value Compared to Film Bodies

If you’ve even decided to click on this article then you’re probably aware of some of the frustrations some of your fellow photographers feel. Let’s preface this: four or five years ago you may have purchased a Fujifilm X Pro 1. Last year it was updated, giving it a sufficient four year life span. Now you want to upgrade, and you’re finding they’re still going for at a ridiculously low price brand new and only a few hundred used. But the newer cameras like the Fujifilm X Pro 2 costs around $1,699. Fujifilm isn’t exclusive to this: so too is Sony and the Micro Four Thirds coalition.

Now if you look at some of the film camera bodies, you’ll start to realize just how well they hold their value–especially if the system is still current.

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The Simple First Step to Making Your Food Photography Look Better Every Time

This is one of the first steps that we’re going to teach in our Food Photography workshop later this month. It involves lighting your food in a different way and is just the first step involved with making your food photos look great. More importantly though, this is a piece of information that will help you make better lighting decisions every time.

But like everything else in photography: it isn’t always just technical info that makes a great photo.

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The Lightroom Photographer’s Intro to Working with Capture One 10

For a while now, I’ve become more and more frustrated with the things that Adobe has been doing with Lightroom. Like the Apple users amongst the creative world, it’s just not cutting it for us anymore. So I’ve made a video on how I’m working with Capture One Pro 10 these days to show everyone else how you can get into it.

I’m not an expert at all; nor do I claim to be. But I do claim that my editing skills are beyond the standard photographer’s as is my knowledge of working with colors. Take a look at the video after the jump.

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Tutorial Package- Creating the Photograph: On Assignment at a Restaurant

Today, we’re super psyched to finally launch a special product that we’ve been working on for a really long time–Creating the Photograph: On Assignment at a Restaurant. Stemming from our very popular Creating the Photograph series, this tutorial video package includes a whole load of educational content that is bound to occupy you for a while.

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This Trick Will Teach You How to Create, Not Capture A Photo

All photos by Gretchen Robinette.

In a recent photography workshop that I was teaching, I encountered a problem with an attendee as far as a creative vision is concerned. And that’s when I really started to think about how I can teach someone how to even start developing a creative vision of any sort. For the uninitiated, a creative vision is an idea that you have which you try to translate into a visual masterpiece on camera. It involves light, framing, depth of field, and creative freedom.

No, this isn’t hipster: it’s something that photographers have been doing for years now.

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How to Make Your Images Look Sharp and Three Dimensional In Camera

One of the best things that you can do as a portrait photographer is find a way to really make your subject look like they’re popping off of the screen at your viewer (technically speaking of course!). With modern lenses it’s very simple to do, but even if you don’t have those, or the latest and greatest software, it’s still also quite possible if you just take a few careful steps.

And don’t worry, you don’t need to wait until golden hour.

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How Professional Photographer Mark Weinberg Gets On Top of the Game

All images by Mark Weinberg. Used with permission. Intro written by Cassie Boorne.

Mark Weinberg is an award-winning freelance photographer based in New York City. He specializes in commercial and advertising photography and has worked with an impressive roster of clients including Target, West Elm, One Kings Lane, Food52, Kenneth Cole, Aveda,  and Whole Foods Market. We interviewed Mark about how he built his freelance photography business in celebration of his upcoming online workshop, Building a Photography Business.

We have a special discount for Phoblographer readers at the end of this post.

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