Lomography Announces a Brand New Formula for LomoChrome Purple 400

It’s been a few years since Lomography announced LomoChrome Purple, and just today they’ve announced a new update to the film. The new Lomochrome Purple 400 film is designed to be a whole lot more stable. With that said, we start out with a recommended and set exposure at ISO 400 vs the previous version of the film which was said to need a lot of light. To that end, it wasn’t uncommon that photographers shot it at ISO 200 or even 100. The new Lomochrome Purple will continue to shift blues to greens, greens to purples and yellows to pinks. The new emulsion increases the film’s sensitivity to red hues.

Now, you may be wondering what inspired this film. Well, years ago there was an infrared film called Kodak Aerochrome. We’ve featured tons of artists that use this film and photographer Daniel Zvereff is one of the few making it into our upcoming Analog Zine who shoots with the film. What this film was known for was turning greens into pinks and reds. Aerochrome was an Infrared film, but LomoChrome Purple is a visible light film and not developed E6 style. Instead, it’s a standard C41 film.

It’s worth noting that Lomography’s official listing of LomoChrome Purple 400 still states it can be shot between ISO 100 and 400. Here’s a snipped from Lomo’s listing:

Features

Exciting Hues

Venture into a psychedelic color spectrum — turn blue to green, green to purple, and yellow to pink without the need to post-process!

Film Sensitivity

At the super versatile setting of ISO 400, you can beautiful shots in various different lighting conditions.

Standard Development

The new LomoChrome Purple is developed using the standard C-41 process.

Storage Information

The storage temperature for this film is 20°C. To extend the life of the film, we recommend storing it in the fridge, at a temperature lower 10°C. Don’t expose the film to temperatures above 30°C for long periods.

The new Lomochrome Purple 400 film is available in 5 packs at $59.50. A single roll is available for $11.90. Sorry medium format shooters, at the moment it seems like it only comes in 35mm.