Everyone on Instagram thinks themselves to be the next biggest fashion photographer; but on this side of the desk it’s very clear many people out there lack vision. Jvdas Berra is a fashion photographer who creates images with a cause–and a very specific vision. His images have a Je Ne Sais Quoi to them that isn’t seen in the work of many others. Part of this has to do with his strong beliefs in conversation; which is furthered in his new project, D´SCENE: Predaceous.
Jvdas holds a special place in our hearts. We’ve featured him three times previously and, every time we see his work, our jaws drop.
In the photos, Jvdas specifically focuses on birds of prey. These majestic animals are put into the scene with models and incredibly elaborate outfits in almost unconventional locations. Indeed, they elicit a lot of what proper fashion photography is: a production. There’s often MUAs (make up artists), photographers, set designers, lighting techs, grips, wardrobe assistants, producers, etc. And without all these people, the images simply just don’t come together.
While these images are evocative, we absolutely must keep in mind Jvdas’ hidden message: one of conservation. You see, we’re right now in a time where the environment is a very big issue. If humanity keeps destroying it, these beautiful creatures will disappear. The entire ecosystem will be thrown off.
Want an example? Take NYC: we’ve had pigeon and rat problems for many years. With the large density of people here, these animals ran (and still do) rampant in the city. They have almost no natural predators with the exception of feral cats. So to fix the problem, the city imported Red Tailed Hawks. The hawks naturally help control the problem. If we remove the hawks, the other animals just tend to get out of control.
For more of the project, check out D´SCENE: Predaceous.
Photo: Jvdas Berra
Styling & Art Direction: Carlos Victimo
Model: Veronika Smolikova
M&H: Aracely Zárate
Producer: Mónica Jímenez
Stylist Assist: David Suarez
Video: Regina Barrera