While Kodak and Fujifilm tend to still be the best marketed, Agfa makes some incredible film overall that’s pretty affordable and capable of delivering images with some really interesting colors. In fact, sometimes the most important parameters to keep in mind when working with film is typically your lighting. Film like this is balanced to daylight and you need to consider the color of the light that is being reflected off of surfaces.
Sure you can apply some fixer in the darkroom, but even so the scans you’ll get can sometimes fall apart depending on how you scan them. The best original photos also still come from the negatives themselves.