Review: Fujifilm X70

Chris Gampat The Phoblographer Fujifilm X70 review sample product image (1 of 1)

The Fujifilm X70 shouldn’t really be billed as a point and shoot; but instead as a fixed lens camera. It’s rather serious in its design and its capabilities. Embracing the retro aesthetics of the Fujifilm X series cameras, you’ll also note that the ergonomics make perfect sense for the street photographer or even for the person that prefers simplicity.

With a 16MP APS-C sensor and a 28mm f2.8 lens in front of it, you’ll really appreciate the image quality. Though the best part is probably just how much of a “carry everywhere” camera this is.

In fact, it may even replace some ILC cameras for you.

Chris Gampat The Phoblographer Fujifilm X70 sample photos (20 of 33)ISO 2001-1000 sec at f - 2.8

No color profile added

All images in this review have the EXIF data in tact. clicking on the files will give you that data in the file name/url.

Pros and Cons

Black and white with Blue filter rendering

Black and white with Blue filter rendering

Pros

  • The best ergonomics of any compact fixed lens camera I’ve held
  • Great image quality
  • Excellent build quality
  • 28mm is more than I need since I usually shoot at 35mm, but it’s quite nice
  • Touchscreen
  • Fits into a skinny jean pocket
  • Incredible battery life
  • Leaf shutter for use with flash
  • Autofocus is fast enough in most situations
  • Dedicated Auto switch for the noobs out there
  • The camera that you truly want to take everywhere with you

Cons

  • An ISO dial could have been a welcome addition
  • Buttons on the touchscreen itself is a bit odd
  • WiFi image transfer sends very low resolution images
  • Lens gets dirty very easily
  • It should come with a leather wrist strap as part of the standard kit. This camera was designed to be in your hand, not around your shoulder or neck.

Gear Used

The Fujifilm X70 was occasionally tested with the Adorama Flashpoint Zoom LiOn flash and its trigger.

Tech Specs

Specs for the Fujifilm X70 were taken from the B&H Photo listing of the camera. At the publishing of this article, the price is $699.

  • 16.3MP APS-C X-Trans CMOS II Sensor
  • Fujinon 18.5mm f/2.8 Lens (28mm Equiv.)
  • 3.0″ 1.04m-Dot Tilting Touchscreen LCD
  • Full HD 1080p Video Recording at 60 fps
  • Built-In Wi-Fi, SHARE Printer Compatible
  • ISO 51200 and 8 fps Continuous Shooting
  • 77-Point AF System
  • Interval Recording & Electronic Shutter
  • Film Simulation Modes & Creative Filters

Ergonomics

Taken from the first impressions post

Chris Gampat The Phoblographer Fujifilm X70 first impressions (3 of 8)ISO 2001-125 sec at f - 2.0

The Fujifilm X70 is a pint sized point and shoot with lots of big capabilities on the inside. It fits perfect in the pocket, and when using it with the Great State Hand Strap, it becomes a camera that will honestly rarely leave your hand. With its low profile hand grip, he dials exactly where you need them, and its overall small size there is almost no reason why you would hate its ergonomics.

To boot, it fits easily in a jacket pocket and in hipster skinny jeans. Trust me, I’ve done it a lot so far!

The front of the camera is characterized by the lens (which doesn’t protrude) the focusing switch, the flash and the grip.

Chris Gampat The Phoblographer Fujifilm X70 first impressions (4 of 8)ISO 2001-125 sec at f - 2.0

Move to the top of the camera and you’ll find more dials. There is one around the lens, (two if you include the focusing ring) the shutter speed dial, and the exposure compensation dial. What’s also interesting is the addition of an automatic mode via a dedicated switch.

The video record button is here along with the hot shoe.

Chris Gampat The Phoblographer Fujifilm X70 first impressions (6 of 8)ISO 4001-125 sec at f - 2.0

Now check out the back: it’s mostly the giant LCD screen. This is a touch capable screen, though much of the controls can be manipulated with the dedicated buttons.

See that little bit of a thumb grip? Yes, it’s barely there. But it’s effective enough.

Chris Gampat The Phoblographer Fujifilm X70 first impressions (5 of 8)ISO 4001-125 sec at f - 2.0

The screen also flips up and has a similar menu style to the other Fujifilm cameras.

Build Quality

When it comes to the build quality of this camera, there is extremely little to complain about. The camera feels incredible in the palm of your hand and your fingers can wrap about it very nicely in street photography use. It’s very solid on the outside, has clicky dial thingers, and just feels like an overall solid fixed lens camera (or a point and shoot.) It’s that simple.

Chris Gampat The Phoblographer Fujifilm X70 sample photos (10 of 33)ISO 12501-60 sec at f - 2.8

Two things that really irked me though are the buttons being placed on the actual touchscreen (which is weird when shooting from the hip with the screen flipped up) and the lens getting dirty super easily. It’s incredibly simple for your finger to gloss over the lens and leave the remains of your filthy, greasy, bacon (of any kind) eating hands all over the front element. You’ll see it more clearly when you see and see streaks of light. Then you’ll need to wipe it off.

Ease of Use

Chris Gampat The Phoblographer Fujifilm X70 first impressions (1 of 8)ISO 2001-125 sec at f - 2.0

For the person that knows nothing about photography, there is a dedicated switch for you to set it to auto mode. For the rest of us, it’s very straight forward. Fujifilm’s menu system, even after four years of use, can sometimes be perplexing but otherwise it isn’t so bad at all. When it comes to shooting, you’ll worry about the shutter speed, aperture and every now and then you may adjust the ISO or you may set it to auto and just shoot in aperture priority.

For what it’s worth, this camera feels like it was designed to be shot in aperture priority.

Autofocus

Chris Gampat The Phoblographer Fujifilm X70 sample photos (13 of 33)ISO 20001-60 sec at f - 2.8

Like all Fujifilm products, autofocus is a bit of a mixed bag here. Use the focusing points at their largest size and the camera will be speedy. Make them smaller and it will be a slow but precise process.

Is it fast enough for street photography? During the day, yes–especially when you can get a faster shutter speed up. Though it’s much more tailored to urban geometry. For the best results with this, you’ll need to stop down. When the light starts to get lower, you’re bound to create images that are prone to camera shake but won’t really matter if you’re not pixel peeping at 100%. For what it’s worth, I don’t really want to do that with this camera to begin with–or any camera for that matter. Cameras are designed for you to capture the moments of your first born daughter taking steps or the first candid scene that you really fell in love with amongst creating other scenes that elicit emotions–not looking at a brick wall at 100%. That…just takes the romance out of photography.

Metering

Chris Gampat The Phoblographer Fujifilm X70 sample photos (27 of 33)ISO 2001-1250 sec at f - 2.8

For years now, the Phoblographer has been basing metering tests off of a tried and true method: Sunny 16. Street photographers have been using it for years, and it just makes a lot of sense.

The Fujifilm X70 tends to underexpose scenes by 2/3rds of a stop. This is standard when it comes to digital sensors, and thankfully you can always push the files a bit to get the shadow details you want without problems.

Image Quality

Chris Gampat The Phoblographer Fujifilm X70 sample photos (32 of 33)ISO 4001-60 sec at f - 4.0

The Fujifilm X70 capable of delivering really, really incredible image quality. With an APS-C sensor and a 28mm f2.8 lens on front, it can do quite a bit.

Bokeh

f2.8

f2.8

With such a wide angle, you’ll only really get any bokeh when you’re up close and personal to a subject. Luckily, the distortion isn’t that terrible. The bokeh though, is alright–but not super incredibly creamy. Instead, think of it as hazy.

Chris Gampat The Phoblographer Fujifilm X70 sample photos (25 of 33)ISO 2001-250 sec at f - 2.8

Here’s another sample at f2.8. As you can see, you don’t really get this camera for the bokeh.

Sharpness

Chris Gampat The Phoblographer Fujifilm X70 sample photos (18 of 33)ISO 2001-250 sec at f - 2.8

While this lens can render really great sharpness right out of the box, the best sharpness comes when a flash is used. At that point, it gets really, really sharp. The best sharpness is below f5.6.

Color Rendition

Chris Gampat The Phoblographer Fujifilm X70 review color and dynamic range (2 of 2)ISO 16001-60 sec at f - 2.8

Here’s an image straight out of the camera: raw converted to JPEG.

Chris Gampat The Phoblographer Fujifilm X70 sample photos (16 of 33)ISO 16001-60 sec at f - 2.8

Here’s an edit–and it can do quite a bit more. Not bad huh? It’s rather beautiful and the colors look very much like both a combination of Fujifilm’s and Sony’s with an obvious lean more towards Fujifilm. This image was rendered in Velvia.

Chris Gampat The Phoblographer Fujifilm X70 sample photos (29 of 33)ISO 2001-480 sec at f - 2.8

Color Fringing

Chris Gampat The Phoblographer Fujifilm X70 sample photos (22 of 33)ISO 25001-60 sec at f - 2.8

In my tests, I couldn’t really find any major color fringing worth complaining about. If I did, I’d get rid of it with minimal post processing.

RAW File Versatility

Chris Gampat The Phoblographer Fujifilm X70 review color and dynamic range (1 of 2)ISO 2001-950 sec at f - 5.6

Here’s the original RAW rendered as a JPEG.

Chris Gampat The Phoblographer Fujifilm X70 sample photos (4 of 33)ISO 2001-950 sec at f - 5.6

This is what that image looks like as a JPEG with Dehaze applied and pushing the shadows. Quite a bit can be recovered from the files and you may need to do more color correction based on your own preferences.

High ISO Results

Chris Gampat The Phoblographer Fujifilm X70 sample photos (23 of 33)ISO 64001-50 sec at f - 2.8

ISO 6400 is the highest that this camera can shoot at natively, and for the most part it’s pretty good. It isn’t leaps, bounds and mountains better than the recent ones in the X-T10 and the X-T1 though. I genuinely wouldn’t worry too much about this. It’s quite good.

Chris Gampat The Phoblographer Fujifilm X70 sample photos (14 of 33)ISO 32001-60 sec at f - 2.8

JPEG Quality

Chris Gampat The Phoblographer Fujifilm X70 review jpeg quality (1 of 2)ISO 3201-60 sec at f - 2.8

The Fujifilm X70’s JPEG quality straight from the camera is very, very good. It won’t give me the files that I personally truly want–but nor will Fujifilm’s renderings. However, the images look great.

Chris Gampat The Phoblographer Fujifilm X70 review jpeg quality (2 of 2)ISO 32001-10 sec at f - 2.8

If you’re porting the images over to your mobile device using WiFi, then it will degrade the quality though not terrible enough if you’re putting it on Instagram.

Extra Image Samples

Chris Gampat The Phoblographer Fujifilm X70 sample photos (9 of 33)ISO 2501-60 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (12 of 33)ISO 20001-60 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (19 of 33)ISO 2001-125 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (28 of 33)ISO 2001-450 sec at f - 5.6

Chris Gampat The Phoblographer Fujifilm X70 sample photos (29 of 33)ISO 2001-480 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (31 of 33)ISO 6401-60 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (33 of 33)ISO 2001-220 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (8 of 33)ISO 3201-60 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (7 of 33)ISO 64001-10 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (6 of 33)ISO 64001-18 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 sample photos (2 of 33)ISO 2501-60 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 first impressions sample photos (14 of 19)ISO 32001-25 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 first impressions sample photos (13 of 19)ISO 20001-60 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 first impressions sample photos (15 of 19)ISO 6401-60 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 first impressions sample photos (16 of 19)ISO 32001-60 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 first impressions sample photos (4 of 19)ISO 32001-50 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 first impressions sample photos (3 of 19)ISO 2001-150 sec at f - 2.8

Chris Gampat The Phoblographer Fujifilm X70 first impressions sample photos (2 of 19)ISO 2001-450 sec at f - 2.8

Conclusions

Likes

  • Satisfying image quality, though I recommend working with the files in Lightroom
  • Compact size
  • In the right situations, can be great for street photography
  • Incredible battery life

Dislikes

  • Could use an AF boost

The-Phoblographer-Editor's-Choice-Award-Logo

Using the Fujifilm X70, you’re bound to be able to take incredible images. Like your phone, this is truly a carry-with-you-everywhere camera. It’s small, it’s thin, it can deliver jaw dropping image quality–there isn’t much to complain about here. Of course, I wish that the autofocus were faster for street photography, but that’s honestly fixed with stopped the lens down to f4 and beyond. At f2.8, it’s tough to get that though I kind of expect it at this point in technology.

Phoblographer-Star-rating

The Fujifilm X70 wins an Editor’s Choice Award and 5 out of 5 stars. Want one? Check out Amazon’s listing for the latest prices.

  • zyad eahra
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2577204272

    Hi Chris — just an FYI here. Love your blog, and this review in particular. I pulled the trigger on the camera thanks to your insight — thank you so much.

    That said, I also ordered a Great State Camera Strap — your blog introduced me to the product. However, I never received the strap.

    After a week from ordering the strap, I checked in because I was never mailed the strap. After the follow up, the Customer Service rep responded with a vague “we had a delay” response. I understand that delays happen, but Great State should have shot me an email saying that right way, versus me having to check in a full week later. I feel that my email actually made them aware of my order, and the delay was a fake excuse.

    Anyway, I then requested a refund and a cancellation of the order. Two days later, no response, so I emailed them again asking them to please cancel my order and refund me. They finally responded and issued the refund and confirmed via email.

    Long story here, sorry but I just want you aware of the products you are promoting. I don’t want other readers to go through the same situation I went through.

    • ChrisGampat
      Unknown Unknown Unknown Unknown
      Disqus/1.1(2.84):2577216265

      You’ve got a point as far as orders go. But at the same time they’re a newer company and a smaller team. Sometimes when a shipment is supposed to come in to make something it doesn’t happen and it’s not their fault. I’ve seen it happen, so they not have known about the delay.

      Not going to take sides here on an order issue. One off stuff happens all the time and I always get emails about it. Not discrediting you. Not discrediting them either. But what I’m saying is take a breather. At least you have your money back. Did that experience suck? Sure as heck sounds like it. But if you don’t want to support them I surely won’t tell you to spend your money there.

  • Carlos Lacroze
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2544039981

    I need a ViewFInder within…

  • 70VW_Autostick
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2541794162

    Anyone else having a problem with A) the placement of the video record button, or B) getting it to actually respond when you press it? I’ve had to press very hard with the tip of my finger, and still it is difficult to start or stop recording. (and please, anti-Fuji-video people, don’t ask why I’m using a Fuji camera for Video. Thanks)

    • Rey Gomez
      Unknown Unknown Unknown Unknown
      Disqus/1.1(2.84):2543325373

      Hi, you need to keep it press for +/- a seconds for it to work. My solution was to change it to a different button and use the video button for something else.
      Enjoy it.

      • 70VW_Autostick
        Unknown Unknown Unknown Unknown
        Disqus/1.1(2.84):2543961772

        Thank you! I’ve added the record button function to the wifi button on the bottom right corner. Better.

  • Andrés Cés
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2539257278

    Seeing the sample images I prefer the Ricoh GR

  • Bewar3them00n
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2530391714

    I’ll stick with my GR thanks, until they release a faster 1.8 version.

    • Tomáš Tuček
      Unknown Unknown Unknown Unknown
      Disqus/1.1(2.84):2542831183

      Me too, I compared both of them, and the GR is simply the better street camera.

  • Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2530278576

    Looks nice but it’s not a real upgrade from the Ricoh GR.

    • lowercrimenow
      Unknown Unknown Unknown Unknown
      Disqus/1.1(2.84):2532623830

      Why? Thanks.

      • Tomáš Tuček
        Unknown Unknown Unknown Unknown
        Disqus/1.1(2.84):2542840815

        The GR has also a great sharp lens, it´s more pocketable and much lighter, it has the snap focus (so it´s faster in use), the surface is much more rugged, and the lens closes when off. I compared them on Saturday, thinking about the X70, but it´s not the right replacement for Ricoh. The crop system is not well implemented, it gives only jpeg files stretched to 16 MPx (Ricoh does RAW), and Ricoh´s ND filter is still a better solution than the ES (no rolling shutter, usable also for long exposures on day). The X70 is a great little camera, but the GR has the experience of some generations of street cameras, and the one-hand interface is simply better.

        • kahiri78
          Unknown Unknown Unknown Unknown
          Disqus/1.1(2.84):2564291267

          Agree with everything you mentioned except the rugged surface. For me, the GR is one of the ugliest looking cameras in the market. Pity, the image quality is quite good but man, i hate looking at it while holding it!

  • Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2529967452

    The 28mm/2.8 it’s not made for bokeh. Export JPEG low mp, you should look at the config in camera and maybe the mobil app.

  • Victor Reynolds
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2529874182

    Has potential. Right now, I’m cool with my Coolpix as well.

  • Jake Britton
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2529751177

    Hi Chris, if you switch off “resize image for smartphone” in wireless settings you can wifi transmit full resolution pics.

  • Emilio Villegas
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2529592636

    Looks like a great little camera. A shame that the price is so steep though. A cut by 100-200 bucks would be nice.

  • Bruce Harding
    Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2529552515

    Amazing camera! That’s what Leica really should be )

  • Unknown Unknown Unknown Unknown
    Disqus/1.1(2.84):2529168032

    It is super attractive but when I see pictures made with it, I prefer keep my Coolpix A.